Last updated 11/24/2025
You can add the Bread & Butter Subscribe / Newsletter to any page on your site. The Subscribe / Newsletter window appears after a specified number of seconds. It prompts users to subscribe through a trusted account or using an email address.
Bread and Butter remembers who has signed up, and won’t prompt subscribers again. The Subscribe / Newsletter will be hidden for 24 hours for users who dismiss it without authenticating.

You can add the Subscribe / Newsletter to any page on your site, and configure the content you want it to display, including background image.
In the left menu in WordPress Admin, click on Bread & Butter.
In the left menu, expand More Tools and select Subscribe / Newsletter.
Then select the webpages or post categories that you want the Subscribe / Newsletter to appear. You can choose one or many pages.
Choose the Subscribe / Newsletter type. This setting will pre-populate suggested text, and a custom event name for you. You can also edit the text any time you want.
Set up the messaging that will prompt the user to sign up.
Set up the image header. You can choose the default image included in the WordPress plugin, your own custom image, or no image.
(Optional) Enable Override Registration Destination URL if you've set a Registration Destination URL in your app settings, but want that to not apply to Content Preview pages.
If you do not have a Registration Destination URL set in your app settings, you can ignore this setting.
Set up a Custom User Event that will be triggered in your dashboard whenever a user signs up through the Subscribe / Newsletter.
When a user signs up through the Subscribe / Newsletter, you can trigger a direct integration with either Mailchimp or Zapier. For example, you can add a user directly to any audience in Mailchimp, or trigger any Zap.
To set up your Mailchimp integration, follow these steps.
To set up your Zapier integration, follow these steps.
You can also skip this step and set up your own custom integration from the Logic page in your Webapp.
Click Save to save and apply your changes.
The through the Subscribe / Newsletter will now appear on the page(s) you specified in Step 2.
All Subscribe / Newsletter settings can be configured at the page level, allowing you to have different content and behavior for specific pages. Just follow these quick steps:
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