Zapier Integration for the Subscribe / Newsletter

Last updated 06/01/2026

The Zapier Integration for the Subscribe / Newsletter in WordPress allows you to trigger any Zap when a user signs up using the Subscribe / Newsletter.

Follow these steps if you’re setting up the Subscribe / Newsletter in WordPress, and need to enter the Zapier Endpoint.

Step 1

Log in to your Zapier account.

Step 2

In the left Navigation menu, click Create and choose Zaps.

Step 2

Step 3

Click on Trigger, then search for and choose Webhooks by Zapier.

Note: A premium/pro membership with Zapier is required.

Step 3

Step 4

For Trigger Event, choose Catch Hook, then click Continue.

Step 4

Step 5

Click Continue again, then copy the Webhook URL.

Step 6

Paste the Webhook URL into the field in the WordPress Subscribe / Newsletter page, and click Save.

Step 6

Step 7

Return to Zapier and click Test trigger.

Step 7

Step 8

You should see that a request was found, including request details. If this is not the case, please repeat steps 6 and 7, and verify that you have entered the correct Webhook URL into the Bread & Butter plugin.

Step 8

Step 9

Click Continue.

Step 10

Follow Zapier’s guide for setting up a Zap Action:

https://zapier.com/help/create/basics/set-up-your-zap-action

Once your Zap is complete and enabled, any user that signs up for the Opt-in tool will trigger the Zap.