Last updated 05/16/2023
User events correspond to a specific user action, and can be used to gauge user engagement from your website. With Bread & Butter IO, you can use custom user events to define and monitor your customers’ user journey across your website. Custom events let you gain insight into the most effective way to encourage customer conversion.
For example, you can create a user event for every user who clicks on a “Free Trial” button. Then, you can filter by this event on the Bread & Butter IO Dashboard to see which users are interested in a trial. You can also add a custom event for user sign-up, and filter by both events to see who signed up after a trial.
You can create as many user events as you need, with unlimited combinations to really see what your users are doing on your website.
Define your user events in Bread & Butter IO by following these steps:
Your user event appears in the list under User Events and is now ready to be used. Make a note of the Event Display Name and Event Code.
Please note that you can disable an event by unchecking it. Events need to be enabled (checked) to be used by your website.
You can manage your user events in three ways:
Add authentication & API event tracking to your website/app with a script tag & configuration