AI-powered lead intelligence

Track & scale what converts into revenue

Bread & Butter sits between your analytics and your CRM — giving demand gen and revenue teams the intelligence to prime the pipeline, act on high-intent visitors, and hand off sales-ready leads without adding headcount.

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Where we fit

Built for the momentum between interest & intent

Analytics shows you traffic. Your CRM manages relationships. Bread & Butter fills the gap — identifying who's serious, scoring their intent, and preparing your team to act before a competitor does. Once the lead engages, the CRM takes it from there.

Demand Gen & Marketing

Know what's working — then do more of it

You're driving traffic. Bread & Butter shows you which campaigns, channels, and content are actually producing pipeline — not just clicks. Attribution closes the loop from first touch to Won/Closed, so you invest where it actually converts.

Sales & SDR Teams

Stop working cold lists that go nowhere

Bread & Butter identifies who's already showing intent on your site, scores them against your ICP, and hands you pipeline-ready prospects enriched with role, career history, company data, and professional connections — before the first call is made. Everything feeds directly into your CRM. No workflow changes — just more precise, timely information so your team can act at exactly the right moment.

Revenue & GTM Leaders

A self-improving pipeline engine

Every Won/Closed deal sharpens your Ideal Customer Profile. B&B learns from every conversion — then sends AI agents to find more prospects that match. The longer you use it, the better it gets at telling you exactly who to go after next.

The Focused Index

Most websites have no idea what their focused traffic actually looks like

Standard analytics treat every click equally — creating a massive blind spot filled with bots, scrapers, and accidental traffic that artificially inflates your numbers. Recent 2025 data shows automated bots now make up over half of all web traffic. The Focused Index is Bread & Butter's proprietary benchmark, calculated from anonymized data across our entire customer network, that measures the true percentage of visitors showing genuine human engagement. The healthy range across the network sits between 5% and 25%.

Today's Focused Index
Live
10.2%
of website visitors are truly focused
Healthy range
0%5%10.2%25%60%
The healthy range for most sites is 5–25%. Below that, your traffic is largely unqualified. Above it, your pipeline quality is strong.
The Focused Index
A proprietary benchmark calculated by aggregating anonymized data across our entire network to determine the average percentage of visitors who reach Focused status.
6-Month Index Trend
How the global benchmark has moved
Focused Index
Healthy range
✅
When you beat the benchmark
Your marketing is cutting through the noise to attract genuine, high-intent prospects — a strong lead quality signal with a low ratio of bots and unqualified traffic.
Find out where your site fits.
Install now and see your Focused Ratio against the live index. We’ll start making recommendations on how to improve your focused traffic over time.

Zero workflow change

Every place you collect an email is a place you've been getting less than you should

No rebuilding. No reconfiguring. Install once, and Bread & Butter works silently alongside your existing forms. Your submissions still go to your CRM. Your automations still fire. Nothing in your workflow changes — we just intercept that moment in the middle, enrich every lead, score their intent, and start surfacing your highest-value prospects automatically.

Watch how Bread and Butter works with your forms
Your forms stay exactly as they are
No field mapping, no CSS changes, no UX adjustments. Bread & Butter is universally compatible with every form on your site.
Your CRM workflow is 100% untouched
HubSpot still receives the submission. Mailchimp still fires. Slack still pings. Bread & Butter runs in parallel — we don't intercept or hold your data.
Every lead is enriched and scored automatically
The moment a form is submitted, we verify the identity, enrich the profile, and score their buying intent based on their full behavioral journey — before you even open the dashboard.
Your best leads surface automatically
The Focused Tab shows only leads scored 6 or higher — real people, ranked by intent. No spreadsheet wrangling. Just open the tab and act.

Works with the tools you already use

Features

Everything your team needs to prime the pipeline

Bread & Butter identifies, enriches, scores, and prepares hyper-personalised follow-up for every serious visitor — so your demand gen team can move fast on the right people.

Precise Tracking

Precise Tracking

Server-side. 10-year persistence. 100% data capture — immune to ad blockers and ITP.

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Ethical Marketing

Ethical Marketing

No IP guessing. No third-party cookies. Intelligence earned from visitors who actually showed up.

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Attribution & Exit Intelligence

Attribution & Exit Intelligence

Full-funnel attribution from first touch to Won/Closed. Exit-intent capture turns bouncing visitors into leads.

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LeadScore AI

LeadScore AI

Dynamic, objective, multidimensional scoring. Gets smarter every time you close a deal.

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Nurture AI

Nurture AI

6-step surgical outreach queue. Researched, drafted, and prioritised before you open your laptop.

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Paid Channel Intelligence

Paid Channel Intelligence

Know which channels generate real pipeline, and which outbound links your best visitors click.

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Deep Profile Enrichment

Deep Profile Enrichment

All you need is an email. We find their name, role, employer, buying triggers, and company news automatically.

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Return Visitor Alerts

Return Visitor Alerts

Real-time mobile push the moment a known lead returns. Alert to sent message in under 2 minutes.

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Prospect AI

Prospect AI

Your ICP goes hunting. Net-new contacts sourced from your Won/Closed deal DNA.

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How it works

A continuous AI learning loop

Every cycle through the loop, your Ideal Customer Profile sharpens. The more deals you close, the more precisely Bread & Butter identifies, scores, and converts the right people.

BB
Track
First-party, server-side tracking. No dev team needed. Zero impact on page speed.
Identify
Anonymous visitors are enriched in real time — name, role, company, firmographics. No forms required.
Score
LeadScore AI ranks every prospect using behaviour, role, career history, connections, and geography.
Act
Nurture AI drafts personalised outreach in one click. Once the lead replies, Bread & Butter steps back.
Attribution closes the loop
Every Won/Closed deal feeds 1,000+ data points back into LeadScore AI — sharpening your ICP so each new cycle is more precise than the last.

Every cycle through the loop, your Ideal Customer Profile sharpens. The more deals you close, the more precisely Bread & Butter identifies, scores, and converts the right people.

What our customers say

Trusted by revenue teams

“My team are not the only ones who love Bread & Butter. I use it daily! Having the ability to know who exactly is visiting our site and what they are interested in is a massive advantage.”

★★★★★

Igor Stenmark
Managing Director, MGI Research

“Bread & Butter has been a game-changer for us. Before, we were drowning in spam form fills and had no real insight into who was actually visiting our site. Now, we can see exactly which companies are checking out our services, what they’re interested in, and why they’re coming to us.”

★★★★★

Scott Gray
Executive VP, Mitchell Press

“Bread & Butter gives our team the ability to quickly enrich data without requiring clients to build a complex technical stack. This insight strengthens our Micro Data Reports and helps ensure alignment with clients from day one.”

★★★★★

Hamilton Ofiyai
Director of Operations, Project28.ca

Pricing

Lead intelligence in every plan.

Start free. Upgrade when you’re ready to go deeper.

Free

See real buyers and what channels are working. Unlimited traffic, 200 lead profiles.

$0

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AI Enabled

Pro

Full AI lead intelligence — enrichment, scoring, nurture, and attribution. 5,000 lead profiles.

$49 /month/website

Start 30 day trial →

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Enterprise & Agency

Multiple websites, volume discounts, dedicated onboarding and SLA support.

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Create your free account

No credit card required. Install in 20 seconds. Start seeing which visitors are actually worth talking to.

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We’ll handle the handoff for you

From install to first qualified lead, our team walks you through every step. Book a call or just hit install — either way, we make it easy.