Google Ads · Search01
Safari: 7 days.
Trail lost after 7 days. Cookies set by scripts last a week, so a visitor who comes back in week 3 is a brand new visitor.
AI-powered lead intelligence
Know who’s buying.
Then find more of them.
Bread & Butter records every visitor’s journey, researches the ones who raise their hand, and delivers an Intelligence Brief wherever your team works. Every deal you close teaches it who to look for next.
No credit card required. Install in 20 seconds.
Image 01 · 4:5 · 1200 x 1500She's researching youbb-hero-1-reading.jpg
Image 02 · 4:5 · 1200 x 1500She raises a handbb-hero-2-hand.jpg
Image 03 · 4:5 · 1200 x 1500Your team is readybb-hero-3-ready.jpg
Image 04 · 4:5 · 1200 x 1500Finds more like thembb-hero-4-more.jpg
Image 17 · 4:5 · 1200 x 1500Answers anything you askbb-hero-5-ask.jpg
Why we built it
Your leads went up. Did your revenue?
More leads only matter if more of them buy. Bread & Butter shows you which visitors are ready to buy, tells your sales team who to call first and what to say, and shows marketing which campaigns bring buyers rather than clicks. Every deal you close teaches it what your buyers look like, so it finds more of them, and your budget follows the people who turn into revenue. Learn more
The people who chose you, researched. Then more people like them, found.
Where it starts
Your buyers take months. Your tools forget in weeks.
Everything Bread & Butter tells you rests on one record: every visitor, every visit, every page, kept first-party on your account for years. Cookie-based tools keep the trail for six months at best. Bread & Butter ties the journey to the person, so the visits a buyer makes over six months or more are one journey, scored from everything they read, and the rep sees all of it when the hand goes up.
It also records the visitors that consent banners and ad blockers hide from your analytics, and sends your key events back into GA4, so nothing you report on today breaks. Learn more
02
A typical CRM: 6 months.
Trail lost after 6 months. Week 3 still links up, but the hand raised in month 7 belongs to someone new.
03
Bread & Butter: years.
One journey, kept for years. Day 1 and week 3 are anonymous visits. When she raises a hand in month 7, all three join Dana’s profile.
When someone raises a hand
Walk into every first conversation already knowing them.
A visitor raises a hand through your form, your newsletter, your checkout, or the one-click tools that catch the people your forms miss. From that moment, Bread & Butter researches them and delivers the result where your team works. A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more. Learn more
When someone raises a hand
Walk into every first conversation already knowing them.
A visitor raises a hand through your form, your newsletter, your checkout, or the one-click tools that catch the people your forms miss. From that moment, Bread & Butter researches them and delivers the result where your team works. A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more. Learn more
Before
Your CRM record today, a name and an email.
That's what most CRM records start with. Scroll to watch it fill in.
01
What they read.
Every visit, every page, every return, from before the first conversation.
02
Who they are.
Role, career history, company, industry, size and recent news, verified from the address they gave you.
03
Who to contact first.
A Focused Score against every other visitor, so the rep knows who to call first.
04
What to say.
Drafted from what the person did, ready to send from the rep's own inbox.
9/10
Dana Whitlock in Boise, ID
dana.whitlock@gmail.comVerified
Broker / Owner at Northgable Realty
Journey4 visits, first from Google Ads
Today, 9:14 AM
Google Ads · "new homes meridian idaho"First visit
Marigold Crossing3m 12s
Quick move-in homes2m 05s
Back after 2 days, booked a tourBooked
ResearchBroker / Owner, Northgable Realty
RoleBroker / Owner
CompanyNorthgable Realty
Industry, sizeReal estate, 11 to 50
Recent newsOpened a second office in Meridian
Focused Score9/10, reach out first
Focused Score 9/10. Reach out first.0
First email, draftedReady to send
To: Dana Whitlock
Works with Salesforce, HubSpot and Pipedrive today, and with Slack, email and Google Sheets for teams that don't run a CRM.
Already paying for a contact database?
See who on your list actually showed up.
That's one person who came to you. Now the thousand you went to. A contact database is where a lot of pipeline starts, and it's good at what it does: it finds the people and gets the first email out. What it can't tell you is what happened next. Bread & Butter picks up where the database stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call.
Already paying for a contact database?
See who on your list actually showed up.
That's one person who came to you. Now the thousand you went to. A contact database is where a lot of pipeline starts, and it's good at what it does: it finds the people and gets the first email out. What it can't tell you is what happened next. Bread & Butter picks up where the database stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call.
Before
A thousand names, all the same.
That's what a list looks like the day it goes out.
01
You send the list.
Your sequences go out the way they do today.
02
They come to your website.
Bread & Butter records the journey, from the first page to the last, on every visit.
03
You know who to contact first.
The ones who came back, read the pricing page and opened the case study score high. The ones who never showed up don't.
Your list · Fall outreach1,000 contacts, showing 7Example
The same list, now sorted by what people actually did.
Google Ads
Google counts clicks. We count the buyers.
Google Ads tells you what a click cost and how many conversions it counted. It can't tell you whether the person behind the click read anything, came from somewhere you can sell to, or left in a second, and Smart Bidding buys more of whatever it counts. Connect your Google Ads account and every campaign and keyword is judged by the people it brought: who read closely, who raised a hand, who became a customer. Then it shows you where the budget is being wasted and where the same money would bring more buyers, as a short list of changes you can make this week. Learn more
Example
CPC, what Google charges per clickFocused CPC, what a visitor worth having costs
quick move-in homes meridian31.2% Focused
Scalenew homes meridian idaho15.0% Focused
Watchcheap houses idaho2.6% Focused
InvestigateWhat each buyer really cost you
CPC next to Focused CPC on every campaign and keyword, so a cheap click that brings nobody shows up straight away.
Where your bidding is learning the wrong thing
Google's conversions next to the people who raised a hand, with the sales beside them. A wide gap is where bidding is learning the wrong thing.
Where your budget is being wasted
Clicks that never loaded a page, visitors outside the area you sell to, keywords that bring clicks and nobody who reads, each with the dollar figure beside it.
Where your next dollar should go
Scale, Watch or Investigate on every campaign and keyword, judged against your own account. Then up to three budget shifts at the same total spend, and a timeline of what each change did.
Ask "which campaigns bring buyers, and where should next month's budget go?" and get the answer from your own ads.
Ask it anything
Ask who's ready. Get an answer, not a report to read.
Everything above is one question away. Connect Bread & Butter to Claude, ChatGPT or Microsoft Copilot and ask in your own words: which campaigns bring buyers and where should next month's budget go, who came back this week and what should I say to them, what's working and what isn't. Answers your analytics, your CRM and your ad platform can't give, because none of them sees the whole journey, from your own data, alongside the tools you already use. Learn more
Your AI assistant, with Bread & Butter connectedExample
What's interesting on my website this month?
Three things. 12 Oak Street made more than half your leads. Nineteen people opened its 2-bed floor plan 96 times. And Dana Whitlock has come back 11 times since July.
12 Oak Street is where the inquiries come from.1,820 people looked at it, and the people who arrive on it leave their details three times as often as on the rest of the site. Its form took 48 inquiries.
54% of leadsThe 2-bed floor plan is the one people can't stop looking at.19 people opened it 96 times, about five times each. The 3-bed drew the most people, 51.
96 viewsDW
Dana Whitlock keeps coming back.11 visits since July, the 2-bed floor plan every time. Back again yesterday.
Call firstWHYGoogle Analytics counts the visits. It can't tell you who came back 11 times.
Who should I call first this week?
Three people, in this order. Dana Whitlock first: she was back yesterday and opened the 2-bed floor plan at 12 Oak Street again.
DW
Dana WhitlockBroker / Owner, Northgable Realty · BoiseBack yesterday, 11th visit. Opened the 2-bed floor plan again and the quick move-in page.
Focused Score 9Google AdsMR
Marcus ReyesBroker / Owner, Copperline Realty · MeridianAsked for pricing on Marigold Crossing on Monday, then read the quick move-in page twice.
Focused Score 9Organic SearchPN
Priya NatarajanManaging Broker, Wrenfield Realty · BoiseNew on Tuesday, signed in with LinkedIn, read six lots in fourteen minutes.
Focused Score 8LinkedInWHYWhy now, what they read and a way to open, before you dial.
Build a one-page report for the owner of 12 Oak Street: visitors, Focused visitors and Engaged Leads since it went live, and where they came from.
Here's the one-pager for 12 Oak Street since it went live on September 14: 1,180 visitors, 64 Focused visitors and 7 Engaged Leads. Zillow brought the most visitors. Your own website brought the most leads.
1,180Visitors
64Focused visitors
7Engaged Leads
WHYThe seller sees who actually looked, not just how many clicked.
Compare the portals and Google Ads by Focused Rate and Engaged Leads over the last 90 days.
Google Ads has the best Focused Rate. Zillow brings the most Engaged Leads. Homes.com brings traffic that rarely turns into a lead.
WHYSpend follows the sources that bring buyers, not the ones that bring clicks.
How many leads did we get that never filled in a form?
A third. 29 of your 83 leads since April signed in with Bread & Butter instead of filling in a form, most of them on 12 Oak Street. In September they out-captured your forms, 8 to 4.
Apr
May
Jun
Jul
Aug
Sep
Your forms, 54 leadsSigned in with Bread & Butter, 29 leads
WHYThe people your forms miss are still people. Now they have names.
What's working on my website, and what isn't?
Two things are working and two aren't. The 12 Oak Street page and your newsletter bring the people who buy. The Facebook campaign brings clicks and almost nobody who reads, and half the people who open your contact page leave without sending it.
WHYEvery answer comes from the whole journey, not just the last click.
Which neighbourhoods and price bands are Engaged Leads reading most this quarter?
North End and Harris Ranch lead this quarter, mostly in the $450K to $650K band. Interest in East Bench is up since August.
WHYDemand from the people who left their details, not from page views.
A dashboard answers the questions it was built for. This answers the one you have today.
Report templates to get you going
See what your website has been telling you all along.
Connect your AI assistant to Bread & Butter and the report templates are ready to run. Ask for one by name, pick a period, and your assistant builds the full report from your own data, charts and all, each with a plain-English reading of what it means. Our clients call the first one eye-opening: the buyers they never knew were there, the clicks that were never people, and the leads their forms never caught.
01Report for Your Boss
One page for whoever signs off: who was on your website, what they wanted, and the few numbers that show it's working. Learn more
02Attribution & Leads
Which sources, campaigns and pages bring the people who raise a hand, all the way to the sale. Learn more
03Ads Spend
What Google Ads costs per buyer, not per click, and where the same budget would bring more. Learn more
04Leads we found for you
The people your forms would have missed, caught on your own website, each with a verified email address and a researched profile. Learn more
05Leads to follow up
Who to call this week: who came back, who's ready and who's going quiet, with why now and what to say. Learn more
06Exit Destinations
Where visitors go when they leave you, like the booking page, the map or a partner's website, and what that says about what they want. Learn more
07AI Assistants & GEO
Which AI assistants send you visitors, what those visitors read, and what your website tells the assistants about you. Learn more
08Email Campaigns
Which emails bring buyers, not just clicks, and which clicks came from security scanners, not people. Learn more
09Scorecard
Today, this week, this month and this year side by side, so you can tell a bad day from a trend. Learn more
10Old School Website Analytics
The numbers you're used to (visits, pages, bounce rate), plus the visitors your analytics never saw. Learn more
Where we fit
Keep your tools. Add the part none of them can see.
Your analytics counts the visitors. Your list tool finds the people. Your CRM holds the deals. Bread & Butter adds the one thing they all miss: what each person did on your website, from the first visit to the moment they raised a hand. Then it tells you who's worth a call, right in the tools your team already uses. Learn more
Demand gen & marketing
See which campaigns bring buyers, not clicks.
Every source, campaign and page measured by the visitors who were ready to buy and the people who raised a hand, not by clicks. Ask your AI assistant for the Attribution & Leads report before the meeting, and for the visitors Google Analytics never saw.
Sales & SDR teams
Reach the people already looking at you.
Everyone who raises a hand is researched before the first call: role, company, what they read, why now, and a first line to open with. It lands in your CRM or Slack as an Intelligence Brief, and updates every time they come back to your website.
Revenue & GTM leaders
Your pipeline gets sharper with every deal.
Every lead you capture and every deal you mark Won/Closed teaches Bread & Butter what your buyers look like, so the scoring sharpens and the next people to call come first. One question to your AI assistant gives you the Report for Your Boss, with what’s interesting this week.
For a small team
Enterprise output. Small-team budget.
Most marketing teams are four or five people, with a sales team counting on them for every lead. Enterprise teams have an analyst, a researcher and a reporting person for that work. Bread & Butter does it for yours: every visitor scored, every lead researched, every campaign measured by the buyers it brings, with the results landing where marketing and sales already work. Learn more
Research
every lead.
An Intelligence Brief on every person who raises a hand, ready before the first call: role, company, what they read on your website, and a first line to open with.
Report on what's working.
Every source, campaign and keyword measured by the Focused visitors and the leads it brings, with a Scale, Watch or Investigate verdict, so the budget follows buyers rather than clicks.
Find the next prospects.
Coming: people who look like the buyers you've already won, found and researched for you, delivered a few at a time, each with a first email drafted and ready to send.
And your salespeople get the Brief wherever they work: the CRM, Slack or email.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Get started
Install it. That's the setup.
01Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
02Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you call: role, company, what they read.
03Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
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