Where is my ad budget being wasted?

Every campaign and keyword judged by the close readers and leads it brings, not its clicks. Learn more

Install Bread & Butter if one of these is a problem your existing tools can’t address.

These are the problems our customers tell us Bread & Butter solves for them, the ones analytics, a CRM and an ad platform couldn’t. See all 28

Case studies

What happened after they installed it.

Case study · Homes Almanac33x return on ad spend$1,000 in ads became a $33,000 lease.Read the case study

“One lead captured on our own website turned into a $33,000 lease. Without Bread & Butter, we wouldn’t have known who that renter was, or when to call.”

Nate Chiu · Sales Representative, Homes Almanac
Case study · Go RVingMore than 12 times the leadsThey installed Bread & Butter and left their forms alone.Read the case study

“We installed it in an afternoon and left our forms alone. By September it was bringing in more than twelve times what the forms did.”

Cyrus Irani · Go RVing
Case study · Project SOTAProof for every clientSix client websites, more than a million visitors scored.Read the case study

“Every client asks the same question: is it working? I used to answer with clicks. Now I answer with the people who bought.”

Hamilton Ofiyai · Project SOTA

Ask it anything

Ask what’s burning your budget. Get the answer, not a report.

Connect Bread & Butter to Claude, ChatGPT or Microsoft Copilot and ask what you’d ask a sharp analyst: what’s wasting money, where to move it, which pages bring in the people who become customers, and who to call next. The answer comes from your own website and your own ads. Learn more

Your AI assistant, with Bread & Butter connectedExample
What’s burning my ad budget this month?
Two places, about a third of the month’s spend. The “new homes” broad match campaign took $2,140, and most of its visitors left within seconds and never came back. The “luxury homes” keyword took $890 and brought nobody who read past the first page. Neither brought a lead.
$3,030spent with no close readers
0leads from either
Investigateon both
Where should next month’s budget go?
Move $1,500 from the broad match campaign to “Meridian townhomes”. It brought 9 of your 14 ad leads last month at $38 a lead. Same total spend; on last month’s numbers, that’s about six more leads.
9 of 14ad leads from one campaign
$38a lead
Scale“Meridian townhomes”
Which pages bring in the people who become customers?
The floor plans. 7 of the 10 people you marked Won/Closed this year read them, most more than once, before they ever filled in a form. The blog brings the most visitors, but none of this year’s customers started there.
7 of 10customers read the floor plans
0customers started on the blog
Which of my leads look most like the people who bought?
Three this week. Dana Whitlock has come back 11 times since July, always to the 2-bed floor plan, the same path four of your customers took. Two more came back to the pricing page twice since Monday.
11visits since July
3to call this week
Call firstDana Whitlock
Are AI assistants sending me buyers?
Yes. ChatGPT sent 140 people this month, mostly to the neighbourhood guides, and 4 in 10 read closely, more than visitors from search. Two of them left their details.
140people from ChatGPT
4 in 10read closely
2leads

A dashboard answers the questions it was built for. This answers the one you have today.

Have more questions?

Answers live in the knowledge base.

Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.

01

Install Bread & Butter

 02

AI Assistant & Reports

 03

Marketer’s FAQs

 04

Technical FAQs

 05

Automation & Integrations

 06

Conversion Tools

 07

Social Login Conversions Setup

 08

Product Release Notes

 09

Industry Guides

Keep everything you run. Bread & Butter joins it.

Get started

Install it. That’s the setup.

If you have to set up a template, write a rule or map a field, we’ve failed. Install it, and it works.

  1. 01Minute one · Install

    Add it to your website in a minute

    Nothing to map, nothing to configure, no fields to wire up.

    WordPressWebflowSquarespaceShopify

    And everything else. See installation instructions for 40+ platforms

  2. 02Day one · It starts working

    Your visitors scored, more of them turned into leads

    From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you call: role, company, what they read.

    Learn more

  3. 03Every day after · In your tools

    Your leads arrive in your CRM, already researched

    Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.

    Learn more

Let it run through your 30-day free trial, then book a call and we’ll go through your own data with you. We don’t do calls or demos before that: your own website shows more than any demo can.

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