AI-powered lead intelligence
Know who’s buying.
Then find more of them.
Bread & Butter records every visitor’s journey, researches the ones who raise their hand, and delivers an Intelligence Brief wherever your team works. Every deal you close teaches it who to look for next.
No credit card required. Install in 20 seconds.
See the 40+ platforms we install on
Google Ads · Search“new homes meridian idaho”
Google Ads · SearchCPC $3.15 · Focused CPC $21.00Profile summary
User journey
Location
Company
Talking point
Intelligence Brief · User journey
Sales trigger
Where we fit
Marketing intelligence, built for demand generation.
Your analytics can’t tell you who. Your list tool is guessing. Analytics counts visitors and never tells you which ones were serious. Contact databases sell you thousands of strangers picked by a job-title filter someone wrote. Bread & Butter sits between your analytics and the tools your team already uses: it researches the people who already came to you, and learns from them who to go after next.
Demand gen & marketing
Know what is working, then do more of it.
Attribution measured on intent rather than clicks, from first touch to Won/Closed, with a Focused CPC and a Scale, Watch or Investigate verdict on every source, campaign and keyword.
Sales & SDR teams
Stop working cold lists.
The people already showing intent on your site, scored against your ICP, with role, career history and company data attached before the first call. Every lead lands where your team already works: your CRM, Slack, email or a Google Sheet. Nothing in your workflow changes.
Revenue & GTM leaders
A pipeline engine that improves itself.
Every lead you capture teaches Bread & Butter what your buyers look like, and every deal you close sharpens it further. The longer you use it, the better it gets at telling you exactly who to go after next.
How it works
They raise their hand. We do the research.
The research starts the moment someone subscribes, buys, or sends a form that already exists on your site, and the whole journey before that moment comes with it.
Swipe to follow the journey →
Research starts when they raise their hand.
every session counted, nobody named
The journey on your website, recorded.
Research starts when they raise their hand.
your existing forms · nothing added · nothing asked
runs under and between your analytics and your CRM · replaces neither
Not a reverse-IP guess. Not a bought list. Just the people who chose you, and more people like them.
Your forms don’t change; what you get back does. When someone fills one in, we verify the email address, enrich the profile and attach the full journey, from first visit and every return to the moment they raised their hand, scored against every other visitor to your site.
What we are not
Not a bought list.
Not a reverse-IP guess.
A list tool sells you names of people who have never heard of you. A reverse-IP tool guesses which company a visitor might work for and cannot tell you who the person was. Bread & Butter starts from the people who actually chose you, researches them properly, and learns from them who to go after next.
Research starts when they act.
A subscribe, a purchase, a form you already had. Never a form we added.
Nothing is bought, nothing is guessed.
The research starts from the address the visitor gave you, and looks at public professional information about them and their company.
Add, don’t replace.
Bread & Butter runs alongside your analytics and the tools your team already uses, and replaces neither.
Zero-setup
Install it. That is the setup.
Nothing to configure, nothing to template, no rules to write, no fields to map. Install it and it runs: every visitor scored, every hand-raiser researched and delivered wherever you work, and every closed deal sharpening the next. It starts on the first visit, alongside whatever you run today.
The WordPress plugin, or one tracking code
Nothing to map, nothing to configure, no fields to wire up.
and everything else.
See installation instructions for 40+ platforms
Learning what a serious buyer looks like on your site
Every visitor recorded, categorised and scored from the first visit. Your existing forms, newsletter and checkout already count.
Your analytics and your CRM keep their day jobs
Events flow back into your analytics, Intelligence Briefs flow into your CRM. Nothing new to open, nothing to replace.
Our test for every feature: if you have to set it up, we built it wrong.
Fifteen days
It starts scoring on day one. Fifteen days in, it tells you how your traffic compares, and where to put your money.
Focused Score works from the first visit. What takes fifteen days is calibration: your Focused Ratio, and how it sits against the Focused Index, the benchmark across the whole network.
The Focused Index Benchmark
Measure and benchmark the quality of your traffic against the Bread & Butter network average.
Your Focused Ratio
Calibrating your Focused Ratio – 15 days remaining.
Focused Score engine is currently analyzing your traffic patterns to separate genuine buyers from bots, instant bounces, and internal team activity. Your Focused Ratio will unlock once the 15–day calibration period is complete. Please ensure your tracking script remains active.
Your Focused Ratio is outperforming the network benchmark, indicating highly concentrated buying intent. This efficiency is largely driven by Social, which is delivering an exceptional 41.7% Focused rate.
To scale your pipeline without sacrificing quality, expand your reach in this top channel while auditing trailing sources like Referred (5.3%).
How You Compare
Your benchmark comparison will appear once calibration is complete.
Why Your Score Looks This Way
We’re still collecting enough traffic to understand which sources drive the strongest and weakest performance. Personalized insights will appear here after calibration.
Why Your Score Looks This Way
| Traffic source | Impact | Recommendation |
|---|---|---|
| Ad/Paid | 28.5% · Above site average | ↑ Scale |
| GEO/AEO/AI | 37.5% · Strong qualified traffic | ↑ Scale |
| Organic | 36.7% · Above site average | ↑ Scale |
| Referred | 5.3% · Largest negative contributor | ↻ Watch |
| Social | 41.7% · Highest-performing source | ↑ Scale |
Day sixteen
Scale, Watch or Investigate?
The verdicts come from what these things bring you, not how much they cost. Focused CPC is what a keyword costs you per visitor worth having; cheap clicks are rarely cheap. The information decides; you make the call.
| Traffic source | Impact | Recommendation |
|---|---|---|
| GEO/AEO/AI | 55.4% · Highest-performing source | ↑ Scale |
| Organic | 36.6% · Strong qualified traffic | ↑ Scale |
| Ad/Paid | 14.2% · Above site average | ↻ Watch |
| Paid keyword | Spend | CPC | Focused Ratio | Focused CPC | Action |
|---|---|---|---|---|---|
| quick move-in homes meridian | $2,400 | $2.80 | 31.2% | $8.97 | ↑ Scale |
| new homes meridian idaho | $3,200 | $3.15 | 15.0% | $21.00 | ↻ Watch |
| cheap houses idaho | $2,800 | $1.40 | 2.6% | $53.85 | ⚠ Investigate |
- Company
- Independent residential brokerage · Boise, Meridian and Eagle · 11–50 staff
- Journey
- Booked a model home tour · Marigold Crossing 3m 12s · Quick move-in homes 2m 05s · back today, 2 days later
- Found you
- Google Ads search, then direct
- Ice breaker
- Boise Regional REALTORS is hosting its fall member expo next week, a natural opener given Dana's interest in new construction for her relocation clients.
- Live talking point
- Dana posted on LinkedIn last month about relocation clients losing resale homes to cash offers, and asked which Treasure Valley builders hold quick move-in inventory for broker clients.
- Sales trigger
- Northgable Realty added four agents in the past quarter and opened a second office in Meridian, ten minutes from Marigold Crossing, which is exactly when a brokerage starts sending buyers to new construction.
- Focused score
- 🔥9/10
The Intelligence Brief
Researched and scored before the first call.
The Intelligence Brief is one record: who they are, who they work for, everything they did on your site, and six written fields a rep can read in ten seconds. It goes into your CRM with no field mapping, or to Slack and email, and it refreshes every time the lead comes back.
- What they just did
- Their whole journey
- How they found you
- A local icebreaker
- A live talking point
- A sales trigger from company news
Set it up once. One trigger, one destination, no fields to map. Then it keeps itself current.
Your forms collect. We investigate.
Every place you collect an email is a place you have been getting less than you should.
Bread & Butter works quietly alongside your existing forms. Your submissions still go to your CRM. Your automations still fire. Nothing in your workflow changes. We simply take that moment in the middle, enrich every lead, score their intent and start surfacing your highest-value prospects automatically.
Your forms stay exactly as they are.
No field mapping, no CSS changes, no UX adjustments.
Your CRM workflow is untouched.
HubSpot still receives the submission. Mailchimp still fires. Slack still pings. We run in parallel.
Every lead is verified, enriched and scored automatically.
The moment a form is submitted, before you open the dashboard.
Your best leads surface on their own.
The Focused tab shows only real people scored 6 or higher, ranked by intent.
Works with the tools you already use
Tale of two tools
Same visitor. Two tools. Day 1 & day 92.
One never learns who it was and never updates. One knows because the person acted on the site, and hears about it again when they come back.
home tour
Someone on a Boise ISP.guessed from IP · no company found
visited /quick-move-in · 4 page viewsNothing to add
quick move-in
No update.record is static
home tour
Dana WhitlockBroker / Owner · Northgable Realty · ✓ verified
Booked a tour · Marigold Crossing 3m 12s · Quick move-in 2m 05sIntelligence Brief → your CRM · Focused Score 9/10
quick move-in
Dana is backQuick move-in homes again · 2m 40s · 89 days since last visitUpdated Intelligence Brief → your CRM, same day
ICP refined
Same visitor. Same website. Nothing was installed on the visitor's side, and nothing was asked of them.
The loop
Every Won/Closed deal makes the next one easier to find.
Mark a deal Won/Closed and Bread & Butter goes back through everything that buyer did: which source brought them, which pages they read and how deeply, how many visits it took. Focused Score learns from it, so the score keeps pointing at the visitors who look like the customers you actually close.
What’s next
Your best customers, found again.
Everything Bread & Butter learns from the deals you close points somewhere: at the people who look like your buyers but haven’t found you yet. That’s where it’s going next.
Everything else it does
Everything your team needs to prime the pipeline.
Precise Tracking, Profile Enrichment, Return Visitor Alerts, Nurture AI, Attribution & Exit Destinations.
What our customer say
Trusted by revenue teams
“My team isn’t the only one who loves Bread & Butter. I use it daily. When someone raises their hand on our site, we already know their role, their company and what they read before they got in touch.”
Igor Stenmark
Managing Director, MGI Research
“Bread & Butter has been a game-changer for us. We used to drown in spam form fills. Now the bots are filtered out, and every real enquiry arrives researched and scored, so we know exactly who to call first.”
Scott Gray
Executive VP, Mitchell Press
“Bread & Butter gives our team the ability to quickly enrich data without requiring clients to build a complex technical stack. This insight strengthens our Micro Data Reports and helps ensure alignment with clients from day one.”
Hamilton Ofiyai
Director of Operations, Project28.ca
Pricing
Pricing that starts at nothing
Start free. Upgrade when you are ready to go deeper.
Free
See real buyers and what channels are working. Unlimited traffic, 200 lead profiles.
$0
Get started →Pro
Full AI lead intelligence: enrichment, scoring, nurture and attribution. 5,000 lead profiles.
$49 /month/website
Start 30 day trial →Enterprise & Agency
Multiple websites, volume discounts, dedicated onboarding and SLA support.
Create your free account
No credit card required. Install in 20 seconds. Start seeing who’s buying, and who to go after next.
We’ll handle the handoff for you
From install to first qualified lead, our team walks you through every step. Book a call or just hit install; either way we make it easy.