AI-powered lead intelligence
Know who’s buying.
Then find more of them.
Bread & Butter records every visitor’s journey, researches the ones who raise their hand, and delivers an Intelligence Brief wherever your team works. Every deal you close teaches it who to look for next.
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Google Ads · Search“new homes meridian idaho”
Google Ads · SearchCPC $3.15 · Focused CPC $21.00Profile summary
User journey
Location
Company
Talking point
Intelligence Brief · User journey
Sales trigger
Why we built it
More leads should mean more revenue.
Every business wants more leads, because more leads should mean more revenue. So we buy more traffic, add more forms and run more campaigns.
What comes back is more of everything. Bots that fill in forms, fake emails, students grabbing the whitepaper, people who clicked once and left. Your dashboard counts every one of them as a lead, someone on your team works through them, and busy starts to look like progress.
Revenue comes from the people who are ready to buy. The hard part is knowing which ones they are.
How it works
That’s what we built Bread & Butter for.
It gathers every visitor’s journey and researches the ones who raise their hand. Then it puts the ones ready to buy at the top of your list. Everyone else stays on file in case their behaviour changes. And every deal you close teaches it who to look for next, so it goes and finds more people like them.
The people who chose you, researched. Then more people like them, found.
Where we fit
The companion to the tools you already run.
Your analytics counts the visitors. Your list tool finds the people. Your CRM holds the deals. Bread & Butter sits in the middle and adds the one thing none of them can see: what each person did on your website, from the first visit to the moment they raised their hand, scored against every other visitor. It researches the people who came to you, tells you which ones are worth a call, and delivers the answer into the tools your team already works in.
See which campaigns bring buyers, not clicks.
Every source, campaign and page measured by the quality of the visitors it brings, with proof you can take into a leadership meeting.
Call the people who are already looking at you.
Hand-raisers from your site and matched prospects who look like your buyers, each researched before the first call, with role, career history, company news and the whole website journey. Every one lands where you already work: your CRM, Slack, email or a Google Sheet.
A pipeline engine that improves itself.
Every lead you capture teaches Bread & Butter what your buyers look like, and every deal you close sharpens it further. The longer you use it, the better it gets at telling you exactly who to go after next.
Ask it anything
Ask about your buyers in plain English.
Connect Bread & Butter to Claude and ask about your visitors, leads, pages and campaigns. You get a short answer, a report with charts, and what to do next, built from your own data.
WHYThe seller sees who actually looked, not just how many clicked.
WHYSomeone who keeps coming back to one listing is the showing to book first.
WHYPrice and place your next listings, and your ads, where buyers are already reading.
WHYSpend follows the sources that bring buyers, not the ones that bring clicks.
WHYA return after a long gap is often the moment someone is ready to move.
Dashboards answer the questions someone built them for. This answers the one you have today.
Google Ads
Connect your ads. We tell you what to scale.
Google tells you what a click costs. Bread & Butter tells you what happened after it: whether the visitor was Focused, whether they came back, whether they raised their hand. Connect your Google Ads account and every campaign and keyword gets a Focused CPC and a verdict.
Campaign names everywhere
Google’s campaign and ad group IDs become names in every report, filter and saved funnel.
Every ad visit placed
Visits are matched to Google’s own click record, even when the UTMs are missing or typed wrong. “We matched 214 visits your UTMs missed.”
The price of a buyer
CPC next to Focused CPC on every campaign and keyword, so a cheap click that brings nobody shows up straight away.
A verdict when the data is there
Scale, Watch or Investigate, judged against your own account once each keyword has enough clicks to be sure. Then a second look after you act.
Ask “which keywords should I put more budget on?” and get the answer from your own ads.
Already using a list tool?
Your list gets them to your website. We tell you which ones came back.
A contact list is where a lot of pipeline starts, and it’s good at what it does: it finds the people and gets the first email out. What it can’t tell you is what happened next. Bread & Butter picks up where the list stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call.
Already using a list tool?
Your list gets them to your website. We tell you which ones came back.
A contact list is where a lot of pipeline starts, and it’s good at what it does: it finds the people and gets the first email out. What it can’t tell you is what happened next. Bread & Butter picks up where the list stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call.
A thousand names, all the same.
That’s what a list looks like the day it goes out.
You send the list.
Your sequences go out the way they do today.
They come to your website.
Bread & Butter records the journey, from the first page to the last, on every visit.
You see who’s worth the call.
The ones who came back, read the pricing page and opened the case study score high. The ones who never showed up don’t.
The same list, now sorted by what people actually did.
Already running a CRM?
Your CRM holds the deal. We fill in what the person did.
A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more.
Already running a CRM?
Your CRM holds the deal. We fill in what the person did.
A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more.
Just a name and an email.
That’s what most CRM records start with. Scroll to watch it fill in.
The journey.
Every visit, every page, every return, from before the first conversation.
The research.
Role, career history, company, industry, size and recent news, verified from the address they gave you.
The score.
A Focused Score against every other visitor, so the rep knows who to call first.
The first email.
Drafted from what the person did, ready to send from the rep’s own inbox.
Works with Salesforce, HubSpot and Pipedrive today, and with Slack, email and Google Sheets for teams that don’t run a CRM.
For a small team
Enterprise output. Small-team budget.
Most marketing teams are four or five people, with a sales team counting on them for every lead. Enterprise teams have a department for the work you’re asked to do: an analyst to join up the tools, someone to research every lead before sales calls, someone to report on which campaigns are working. Bread & Butter does that work for your team. Every visitor is scored, every lead is researched, every campaign is measured by the buyers it brings, and the results land where marketing and sales already work.
Research every lead.
An Intelligence Brief on every person who raises their hand, ready before the first call.
Report on what’s working.
Every source, campaign and keyword measured by the Focused visitors it brings, with a Scale, Watch or Investigate verdict.
Find the next prospects.
Matched prospects who look like your buyers, researched, with a first email drafted.
And your salespeople get the Brief wherever they work: the CRM, Slack or email.
Get started
Install it. That’s the setup.
Now focus on your bread and butter.
No credit card required. Install in 20 seconds.