AI-powered lead intelligence
Know who’s buying.
Then find more of them.
Bread & Butter records every visitor’s journey, researches the ones who raise their hand, and delivers an Intelligence Brief wherever your team works. Every deal you close teaches it who to look for next.
Where is my ad budget being wasted?
Every campaign and keyword judged by the close readers and leads it brings, not its clicks. Learn more
These are some of the problems our customers tell us Bread & Butter solves for them, the ones analytics, a CRM and an ad platform couldn’t. See all 28
Why we built it
Your leads went up. Did your revenue?
More leads only matter if more of them buy. Bread & Butter shows you which visitors are ready to buy, tells your sales team who to call first and what to say, and shows marketing which campaigns bring buyers rather than clicks. Every deal you close teaches it what your buyers look like, so it finds more of them, and your budget follows the people who turn into revenue. Learn more
Where we fit
Keep your tools. Add the part none of them can see.
Your analytics counts the visitors. Your list tool finds the people. Your CRM holds the deals. Bread & Butter adds the one thing they all miss: what each person did on your website, from the first visit to the moment they raised a hand. Then it tells you who’s worth a call, right in the tools your team already uses. Learn more
See which campaigns bring buyers, not clicks.
Every source, campaign and page measured by the visitors who were ready to buy and the people who raised a hand, not by clicks. Ask your AI assistant for the Attribution & Leads report before the meeting, and for the visitors Google Analytics never saw.
Reach the people already looking at you.
Everyone who raises a hand is researched before the first call: role, company, what they read, why now, and a first line to open with. It lands in your CRM or Slack as an Intelligence Brief, and updates every time they come back to your website.
Your pipeline gets sharper with every deal.
Every lead you capture and every deal you mark Won/Closed teaches Bread & Butter what your buyers look like, so the scoring sharpens and the next people to call come first. One question to your AI assistant gives you the Report for Your Boss, with what’s interesting this week.
Stop guessing.
Get answers from what your buyers actually did.
Google Ads
Google counts clicks. We count the buyers.
Google Ads tells you what a click cost and how many conversions it counted. It can’t tell you whether the person behind the click read anything, came from somewhere you can sell to, or left in a second, and Smart Bidding buys more of whatever it counts. Connect your Google Ads account and every campaign and keyword is judged by the people it brought: who read closely, who raised a hand, who became a customer. Then it shows you where the budget is being wasted and where the same money would bring more buyers, as a short list of changes you can make this week. Learn more
What each buyer really cost you
CPC next to Focused CPC on every campaign and keyword, so a cheap click that brings nobody shows up straight away.
Where your bidding is learning the wrong thing
Google’s conversions next to the people who raised a hand, with the sales beside them. A wide gap is where bidding is learning the wrong thing.
Where your budget is being wasted
Clicks that never loaded a page, visitors outside the area you sell to, keywords that bring clicks and nobody who reads, each with the dollar figure beside it.
Where your next dollar should go
Scale, Watch or Investigate on every campaign and keyword, judged against your own account. Then up to three budget shifts at the same total spend, and a timeline of what each change did.
Ask “which campaigns bring buyers, and where should next month’s budget go?” and get the answer from your own ads.
Ask it anything
Ask who’s ready. Get an answer, not a report to read.
Everything above is one question away. Connect Bread & Butter to Claude, ChatGPT or Microsoft Copilot and ask in your own words: which campaigns bring buyers and where should next month’s budget go, who came back this week and what should I say to them, what’s working and what isn’t. Answers your analytics, your CRM and your ad platform can’t give, because none of them sees the whole journey, from your own data, alongside the tools you already use. Learn more
WHYGoogle Analytics counts the visits. It can’t tell you who came back 11 times.
WHYWhy now, what they read and a way to open, before you dial.
WHYThe seller sees who actually looked, not just how many clicked.
WHYSpend follows the sources that bring buyers, not the ones that bring clicks.
Your forms, 54 leadsSigned in with Bread & Butter, 29 leads
WHYThe people your forms miss are still people. Now they have names.
WHYEvery answer comes from the whole journey, not just the last click.
WHYDemand from the people who left their details, not from page views.
A dashboard answers the questions it was built for. This answers the one you have today.
Report templates to get you going
See what your website has been telling you all along.
Connect your AI assistant to Bread & Butter and the report templates are ready to run. Ask for one by name, pick a period, and your assistant builds the full report from your own data, charts and all, each with a plain-English reading of what it means. Our clients call the first one eye-opening: the buyers they never knew were there, the clicks that were never people, and the leads their forms never caught.
01Report for Your Boss
One page for whoever signs off: who was on your website, what they wanted, and the few numbers that show it’s working. Learn more
02Attribution & Leads
Which sources, campaigns and pages bring the people who raise a hand, all the way to the sale. Learn more
03Ads Spend
What Google Ads costs per buyer, not per click, and where the same budget would bring more. Learn more
04Leads we found for you
The people your forms would have missed, caught on your own website, each with a verified email address and a researched profile. Learn more
05Leads to follow up
Who to call this week: who came back, who’s ready and who’s going quiet, with why now and what to say. Learn more
06Exit Destinations
Where visitors go when they leave you, like the booking page, the map or a partner’s website, and what that says about what they want. Learn more
07AI Assistants & GEO
Which AI assistants send you visitors, what those visitors read, and what your website tells the assistants about you. Learn more
08Email Campaigns
Which emails bring buyers, not just clicks, and which clicks came from security scanners, not people. Learn more
09Scorecard
Today, this week, this month and this year side by side, so you can tell a bad day from a trend. Learn more
10Old School Website Analytics
The numbers you’re used to (visits, pages, bounce rate), plus the visitors your analytics never saw. Learn more
For a small team
Enterprise output. Small-team budget.
Most marketing teams are four or five people, with a sales team counting on them for every lead. Enterprise teams have an analyst, a researcher and a reporting person for that work. Bread & Butter does it for yours: every visitor scored, every lead researched, every campaign measured by the buyers it brings, with the results landing where marketing and sales already work. Learn more
Research
every lead.
An Intelligence Brief on every person who raises a hand, ready before the first call: role, company, what they read on your website, and a first line to open with.
Report on what's working.
Every source, campaign and keyword measured by the Focused visitors and the leads it brings, with a Scale, Watch or Investigate verdict, so the budget follows buyers rather than clicks.
Find the next prospects.
Coming: people who look like the buyers you've already won, found and researched for you, delivered a few at a time, each with a first email drafted and ready to send.
And your salespeople get the Brief wherever they work: the CRM, Slack or email.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That's the setup.
01Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
02Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you call: role, company, what they read.
03Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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