AI-powered lead intelligence
Know who’s buying.
Then find more of them.
Bread & Butter records every visitor’s journey, researches the ones who raise their hand, and delivers an Intelligence Brief wherever your team works. Every deal you close teaches it who to look for next.
No credit card required. Install in 20 seconds.
Google Ads · Search“new homes meridian idaho”
Google Ads · SearchCPC $3.15 · Focused CPC $21.00Profile summary
User journey
Location
Company
Talking point
User journey
Sales trigger
Why we built it
More leads should mean more revenue.
Every business wants more leads. So we buy more traffic. More traffic means more of everything: bots, fake emails, one-click visits. Your dashboard counts them all as leads, and busy starts to look like progress.
Bread & Butter finds the ones ready to buy, puts them at the top of your list, and learns from every deal to find more like them.
The people who chose you, researched. Then more people like them, found.
Where we fit
The companion to the tools you already run.
Your analytics counts the visitors. Your list tool finds the people. Your CRM holds the deals. Bread & Butter sits in the middle and adds the one thing none of them can see: what each person did on your website, from the first visit to the moment they raised their hand, scored against every other visitor. It researches the people who came to you, tells you which ones are worth a call, and delivers the answer into the tools your team already works in.
See which campaigns bring buyers, not clicks.
Every source, campaign and page measured by the quality of the visitors it brings, with proof you can take into a leadership meeting.
Call the people who are already looking at you.
Hand-raisers from your site and matched prospects who look like your buyers, each researched before the first call, with role, career history, company news and the whole website journey. Every one lands where you already work: your CRM, Slack, email or a Google Sheet.
A pipeline engine that improves itself.
Every lead you capture teaches Bread & Butter what your buyers look like, and every deal you close sharpens it further. The longer you use it, the better it gets at telling you exactly who to go after next.
Ask it anything
Ask about your buyers in plain English.
Connect Bread & Butter to Claude, ChatGPT or Microsoft Copilot and ask in your own words: who came, who’s ready, what they kept looking at, where they came from and what to do next. A short answer first, the full report with charts when you want it, all from your own data with the bots taken out.
WHYGoogle Analytics counts the visits. It can’t tell you who came back 11 times.
WHYWhy now, what they read and a way to open, before you dial.
WHYThe seller sees who actually looked, not just how many clicked.
WHYSpend follows the sources that bring buyers, not the ones that bring clicks.
Your forms, 54 leadsSigned in with Bread & Butter, 29 leads
WHYThe people your forms miss are still people. Now they have names.
Google Analytics never saw one visitor in two. Bread & Butter counts every visitor with its own first-party script, bots removed. Google Analytics counts only the visitors its tag managed to record.
WHYEvery answer here counts the people Google Analytics never saw.
WHYDemand from the people who left their details, not from page views.
A dashboard answers the questions it was built for. This answers the one you have today.
Google Ads
Connect your ads. We tell you what to scale.
Google tells you what a click costs. Bread & Butter tells you what happened after it: whether the visitor was Focused, whether they came back, whether they raised their hand. Connect your Google Ads account and every campaign and keyword gets a Focused CPC and a verdict.
Campaign names everywhere
Google’s campaign and ad group IDs become names in every report, filter and saved funnel.
Every ad visit placed
Visits are matched to Google’s own click record, even when the UTMs are missing or typed wrong. “We matched 214 visits your UTMs missed.”
The price of a buyer
CPC next to Focused CPC on every campaign and keyword, so a cheap click that brings nobody shows up straight away.
A verdict when the data is there
Scale, Watch or Investigate, judged against your own account once each keyword has enough clicks to be sure. Then a second look after you act.
Ask “which keywords should I put more budget on?” and get the answer from your own ads.
Already using a list tool?
Your list gets them to your website. We tell you which ones came back.
A contact list is where a lot of pipeline starts, and it’s good at what it does: it finds the people and gets the first email out. What it can’t tell you is what happened next. Bread & Butter picks up where the list stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call.
Already using a list tool?
Your list gets them to your website. We tell you which ones came back.
A contact list is where a lot of pipeline starts, and it’s good at what it does: it finds the people and gets the first email out. What it can’t tell you is what happened next. Bread & Butter picks up where the list stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call.
A thousand names, all the same.
That’s what a list looks like the day it goes out.
You send the list.
Your sequences go out the way they do today.
They come to your website.
Bread & Butter records the journey, from the first page to the last, on every visit.
You see who’s worth the call.
The ones who came back, read the pricing page and opened the case study score high. The ones who never showed up don’t.
The same list, now sorted by what people actually did.
Already running a CRM?
Your CRM holds the deal. We fill in what the person did.
A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more.
Already running a CRM?
Your CRM holds the deal. We fill in what the person did.
A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more.
Just a name and an email.
That’s what most CRM records start with. Scroll to watch it fill in.
The journey.
Every visit, every page, every return, from before the first conversation.
The research.
Role, career history, company, industry, size and recent news, verified from the address they gave you.
The score.
A Focused Score against every other visitor, so the rep knows who to call first.
The first email.
Drafted from what the person did, ready to send from the rep’s own inbox.
Works with Salesforce, HubSpot and Pipedrive today, and with Slack, email and Google Sheets for teams that don’t run a CRM.
For a small team
Enterprise output. Small-team budget.
Most marketing teams are four or five people, with a sales team counting on them for every lead. Enterprise teams have a department for the work you’re asked to do: an analyst to join up the tools, someone to research every lead before sales calls, someone to report on which campaigns are working. Bread & Butter does that work for your team. Every visitor is scored, every lead is researched, every campaign is measured by the buyers it brings, and the results land where marketing and sales already work.
Research every lead.
An Intelligence Brief on every person who raises their hand, ready before the first call.
Report on what’s working.
Every source, campaign and keyword measured by the Focused visitors it brings, with a Scale, Watch or Investigate verdict.
Find the next prospects.
Matched prospects who look like your buyers, researched, with a first email drafted.
And your salespeople get the Brief wherever they work: the CRM, Slack or email.
Get started
Install it. That’s the setup.
Now focus on your bread and butter.
01Minute one · Install
The WordPress plugin, or one tracking code
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
02Day one · Scoring
Learning what a serious buyer looks like on your site
Every visitor recorded, categorised and scored from the first visit. Your existing forms, newsletter and checkout already count.
03Every day after · In your tools
Your analytics and your CRM keep their day jobs
Events flow back into your analytics, Intelligence Briefs flow into your CRM. Nothing new to open, nothing to replace.
No credit card required. Install in 20 seconds.