Everything your team needs
to prime the pipeline
From server-side tracking that captures every visit, to AI that scores, enriches, and nurtures every serious buyer , automatically.
Every visit. Every scroll. Every moment of intent. Captured completely.
Most analytics tools run in the browser , which means every ad blocker, ITP restriction, or cookie deletion silently drops data. Bread & Butter’s tracking runs server-side, from your own first-party infrastructure. There is no browser to block. No cookie to expire. No fingerprint to evade. Every session is recorded with 100% fidelity, and that data is yours for ten years. When a visitor eventually raises their hand , submitting a form, booking a demo, signing up , we stitch their entire anonymous history to their verified identity instantly. Everything they did before you knew who they were becomes part of their permanent record.
- Server-side tracking , invisible to ad blockers, Safari ITP, and cookie restrictions
- 100% data capture with 10-year first-party persistence , nothing dropped, nothing estimated
- Anonymous journey stitched to verified identity the moment a visitor self-identifies
- Proprietary heatmaps measure engagement intensity , not just page visits
- User Events capture custom milestones , AI reads your descriptions and auto-detects patterns
The full journey , every page, every scroll depth, every heatmap cluster, every User Event , becomes the behavioural layer that LeadScore AI uses to rank your leads. A visitor who read your pricing page three times and hovered over the ROI calculator for 40 seconds scores very differently from one who glanced at the homepage and left. Precise Tracking is the reason LeadScore AI knows the difference.
A scoring model built entirely around your actual buyers. Not someone else’s rules.
Traditional lead scoring is built on static human rules , “+10 for a Director title, +5 for visiting pricing.” Those rules decay the moment your product or market shifts, and they’re always coloured by whoever wrote them. Bread & Butter’s LeadScore AI does the opposite. It builds a scoring model unique to your website, processes thousands of overlapping data points simultaneously , including proprietary heatmap engagement , and recalibrates automatically every time you close a deal. No guesswork. No rules to maintain. Just a continuously sharpening picture of who actually buys from you.
- Scores are relative and unique to your site , evenly distributed 1–10 across your actual traffic
- Proprietary heatmap data feeds the model , not just pages visited, but how intensely each section was engaged
- Role, career trajectory, company, connections & geography all feed the model once a lead is identified
- 15-day learning period on install , then Focused Tab and Focused Ratio activate
- Mark a deal Won/Closed in your CRM → AI retroactively analyses that journey and sharpens your ICP automatically
All you need is an email. We’ll find everything else.
The moment a visitor submits a form , even with just a Gmail address , Bread & Butter’s enrichment engine triggers immediately. It cross-references that identity with thousands of professional signals: finding their name, role, employer, career history, company news, and buying triggers, all appended automatically. No configuration. No manual research. And because we handle the intelligence layer, you can strip your forms back to a single email field and watch conversion rates climb.
- Works from any email , even Gmail. We identify where they work from their professional footprint
- Profile Highlights are selectable , click any bullet to inject it directly into a Nurture AI draft
- If data is ambiguous or unverifiable, we return nothing , never a confident wrong answer
- Top 3 pages ranked by engagement score , instant context on what they actually cared about
AI agents that go to work. Not cookies that sneak around.
Most marketing data is either stolen , IP scrapers tracking people without consent , or stale. Bought lead lists are overused, outdated, and built from data that was never yours to begin with. Bread & Butter is different. When a visitor engages with your site, our AI agents go to work on your behalf , researching everything publicly knowable about that person and their company, building rich profiles from real, first-party engagement. No surveillance. No creepy tracking. No third-party cookies. Just intelligence earned from people who actually showed up.
- Built from your visitors , not recycled, purchased lists
- No third-party cookies, no IP guessing, no background surveillance
- Server-side , invisible to ad blockers, zero page speed impact
- GDPR & CCPA compliant by design , protects your brand
Your daily outreach queue. Researched, drafted, and prioritised , before you open your laptop.
Nurture AI is not a bulk email tool. It’s a surgical, 1-to-1 outreach engine that acts as an intelligent bridge between your marketing and sales teams. The moment a high-intent visitor is detected, the AI enriches their profile, drafts a hyper-personalised message using their career history, company news, and exact on-site behaviour, and places it in your Nurture Action Queue , ready to send. Your marketing team reviews and approves. When the prospect replies, Bread & Butter steps back and the conversation drops straight into your CRM. Your existing drip campaigns and workflows take over from there.
- Queue prioritised by LeadScore 6+ and recency , most urgent leads always surface first
- Dynamic override , job change or company award detected? Specialised message jumps the queue instantly
- Return visit acceleration , if they’re back on your site, the next sequence step generates immediately
- Sent as plain text from your sales alias , lands in Primary inbox, not Promotions. 2–3× higher reply rates
- Co-Pilot, Auto-Pilot, or Voice Learning mode , the AI adapts to your team’s tone over time
Strike while the intent is hot.
The moment a qualified lead returns to your site, Bread & Butter fires a push notification straight to your phone. Open the app and everything is waiting: their full journey, engagement history, and an AI-generated nurture draft ready to send. Not happy with the angle? Hit New Take and the AI rewrites it in seconds. When it’s right, send it from the same screen. From alert to personalised outreach in under two minutes , no laptop, no context switching, no delay.
- Real-time push notification the moment a known lead returns to your site
- Full lead journey + AI-drafted message on one mobile screen
- New Take regenerates the draft instantly if you want a different angle
- Approve and send directly from your phone , no desktop required
Stop guessing. Know exactly what’s working , and what’s wasting budget.
Standard analytics count every bot, scraper, and accidental click , so when you optimise your media budget off that data, you’re optimising for noise. Bread & Butter’s Attribution Report filters all of that out first, then shows you exactly which channels, campaigns, and keywords are generating real, identified pipeline. If a paid channel looks strong in raw traffic but flat in your Focused view, you’ll know in seconds , and you can reallocate that spend immediately. When you mark a deal as Won/Closed, the AI instantly analyses over 1,000 data points from that lead’s full journey and recalibrates your ICP , closing the loop so every future visitor is scored against a benchmark built from your actual wins.
- Four views: Focused, Engaged Leads, Won/Closed & All Traffic
- GEO/AEO tracking , see when ChatGPT & Perplexity are sending you buyers
- 10-year server-side attribution , immune to ad blockers & cookie changes
- Connect Google Ads for automatic Cost Per Identified Lead calculation
Your real CPM is far higher than the platform tells you.
Every ad platform reports a CPM based on total impressions , bots, competitors, job-seekers, and accidental clicks included. When Bread & Butter filters that traffic down to the visitors who actually match your ICP, the True Focused CPM changes the picture entirely: you’re paying significantly more per real buyer than the dashboard shows. That insight changes everything. Suddenly you know which channels are genuinely efficient, which are burning budget on noise, and where a 1% improvement in targeting quality would have the biggest impact on cost per pipeline.
- True Focused CPM calculated per channel , Google Ads, LinkedIn, Meta, and more
- Quality Rate reveals exactly what fraction of your paid traffic are real, ICP-fit buyers
- Scale, Watch, or Pause , relative rankings tell you exactly where to move budget
- Recalibrates automatically as your ICP evolves from Won/Closed deal data
Double down here
Tighten targeting
Move budget to Scale
Rankings are relative , no arbitrary thresholds. Bread & Butter compares your own channels against each other, so every dollar you shift from Pause to Scale is a guaranteed efficiency gain.
Your ICP goes hunting. You close the deals.
AI Lead Enrichment identifies and scores the people already on your site. Prospect AI does the opposite , it takes everything LeadScore AI has learned from your Won/Closed deals and goes out into the world to find more people just like them. People who have never heard of you. Net-new professionals sourced by querying top-tier B2B databases for contacts who match the exact career trajectory, network, and firmographics of your best customers. They enter your pipeline at Stage 2: Prospect and are immediately handed to Nurture AI for hyper-personalised outreach. No manual research. No purchased lists. A fully autonomous top-of-funnel , built entirely from your own wins.
- ICP trained on Won/Closed deals , gets smarter every time you close a deal
- Net-new targets sourced from global B2B databases , not recycled purchased lists
- Prospects enter at Stage 2 and route instantly into Nurture AI outreach
- The moment they reply, Bread & Butter steps back , your CRM takes over
