Last updated 01/08/2026
You can add the Bread & Butter Subscribe / Newsletter to any page on your site. The Subscribe / Newsletter window appears after a specified number of seconds. It prompts users to subscribe through a trusted account or using an email address.
Bread and Butter remembers who has signed up, and won’t prompt subscribers again. The Subscribe / Newsletter will be hidden for 24 hours for users who dismiss it without authenticating.

You can add the Subscribe / Newsletter to any page on your site, and configure the content you want it to display, including background image.
In the left menu in WordPress Admin, click on Bread & Butter.
In the left menu, select Subscribe / Newsletter.
Then select the webpages or post categories that you want the Subscribe / Newsletter to appear. You can choose one or many pages.
Choose the Subscribe / Newsletter type that best fits your needs. This setting will pre-populate suggested text, and a custom event name for you. You can also edit the text any time you want.
If you want to fully customize everything select "Custom".
Set up the image that will appear in the left side of the window. You can choose from a set of default images included in the WordPress plugin, your own custom image, or no image.
Set up the messaging that will prompt the user to sign up.
Set custom colors in the tool to better match your website. The default colors are displayed, but feel free to edit as needed.
(Optional) Enable Override Registration Destination URL if you've set a Registration Destination URL in your app settings, but want that to not apply to Content Preview pages.
If you do not have a Registration Destination URL set in your app settings, you can ignore this setting.
Set custom conversion methods for this tool. In the Bread & Butter Webapp, a default set of sign in options (conversion methods) were automatically created. You can change these options for all tools via the Webapp Settings page.
However, if you want this tool to use a different set of options from what you've selected in the Webapp, you can change them here.
For the email-based options on the left:
For the social logins, you can only enable/disable ones that have been set up in the Webapp. If you want to enable more, head to the Webapp by clicking More Options.
Verify the Custom User Event that will be triggered in your dashboard whenever a user signs up through the Subscribe / Newsletter. We've chosen a default for you when you selected the type above, but feel free to customize the name and color. This event will appear in your Dashboard for a user when they subscribe via this tool. You can also hook up this event to various 3rd party integrations (see the next step).
When a user signs up through the Subscribe / Newsletter, you can trigger a direct integration with either Mailchimp or Zapier. For example, you can add a user directly to any audience in Mailchimp, or trigger any Zap.
To set up your Mailchimp integration, follow these steps.
To set up your Zapier integration, follow these steps.
You can also skip this step and set up your own custom integration from the Logic page in your Webapp.
Click Save to save and apply your changes.
The through the Subscribe / Newsletter will now appear on the page(s) you specified in Step 2.
All Subscribe / Newsletter settings can be configured at the page level, allowing you to have different content and behavior for specific pages. Just follow these quick steps:
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