WordPress Plugin Installation

Last updated 09/11/2025

Installing & setting up the Bread & Butter
WordPress plugin is quick & easy.

We provide 2 options based on your comfort with plugin installation

Option 1 – Direct ZIP download and install

Step 1. Download the zip file for the

Step 2. In your WordPress admin dashboard, go to Plugins > Add Plugin and click Upload Plugin. Browse to select your downloaded Bread&Butter.zip and click Install.

Step 3. Once the installation has completed, simply click Activate. Congratulations you have now
installed Bread & Butter!

Option 2 – Install from the WordPress dashboard

Step 1. In your WordPress admin dashboard, go to Plugins > Add Plugin, and in the Search Bar enter “Bread & Butter”. When the search results appear. Click Install.

Step 2. Once the installation has completed, simply click Activate. Congratulations you have
now installed Bread & Butter!

Bread & Butter account & user tracking dashboard setup

Creating your dashboard for user tracking is as simple as logging into your email

Step 1. On the Bread & Butter setup page, click Get Started.

Step 2. A popup will appear, select to create an account with an existing Google/Microsoft/Linkedin account or continue with email address and password

How to begin gating your content and identifying users

Bread & Butter’s flexibility allows you to select how to gate your content based on your needs

Congratulations, you are now collecting better user intelligence

Your WordPress website is now set up with your Bread & Butter platform.

What you have the ability to do now:
Gate your best content
Identify and verify website visitors
Identify your best performing content
Identify your best converting users via AI-powered Lead Scores

If have any questions or would like a personalized walk-through of your Bread & Butter install, please don’t hesitate to contact us at support@breadbutter.io.

Don’t use Bread & Butter? Want to learn more about how Bread & Butter solves the four biggest problems facing marketers today? Book a demo and see how Bread & Butter is helping marketers make the most of their first-party data

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