WordPress Plugin Conversions Install Guide

Last updated 01/13/2026

Step 1

If you have not done so already, complete the Analytics Setup Guide.

Step 2

  • In the left menu in WordPress, click on Bread & Butter.
Step 2

Step 3

  • Go to the Advanced Settings page in the left menu, then scroll down to Setting up Conversions and copy the Callback URL.
Step 3

Step 4

  • Return to Bread & Butter and go to the Settings page in the left menu.
  • Expand Advanced Settings.
  • Set Enable Callback URL to ON.
  • Paste the Callback URL into the Callback URL field and then click outside the box to save.
Step 4

Step 5

  • Scroll down to App Secrets, click Generate Secret, and copy your App Secret.
Step 5

Step 6

  • Return to Setting up Conversions in WordPress.
  • Click Update Secret.
  • Paste in your App Secret.
  • Check Enable 'Continue with' on Home page.
  • Click Save.
Step 6

Step 7

Return to your Website's login page. You should now see the Continue with widget load.

If you do not see your enabled providers or sign in options, please contact Bread & Butter Support.

For more information on all of the available features, check out our Bread & Butter WordPress plugin tools.