Last updated 01/20/2026
As a first step, you’ll need to add the Bread & Butter initialization snippet to the head tag. As part of this, you’ll need your App ID. Don’t have an App yet? See How to Create an App.
You must add the initialization script tag to get started. This script tag will enable analytics and start capturing your current form submissions, and is required for you to add other Bread & Butter functionality to your Webflow website.
Full instructions here
Add authentication & API event tracking to your website/app with a script tag & configuration