Authentication as a Service

Last updated 01/26/2026

Before adding Authentication as a Service, make sure you have added the initialization script tag.

If you have a Login or Sign in page, you can embed the Bread & Butter Authentication as a Service directly on the page, like you would with any other sign in option.

Once added, Authentication as a Service works just like the instant lead capture tool, except it is on the page, instead of hovering above.

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This guide explains how to addAuthentication as a Service to your website.

Step 1

  • Add a <div /> element to the location on your page where you want the Bread & Butter 'Sign in' tool to appear.
  • Add an id attribute to the <div /> of "bb-signin-tool".
<div id="bb-signin-tool" />

Step 2

Add the following JavaScript to the page

BreadButter.ui.signIn("bb-signin-tool");


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