Turn traffic into verified leads

Instant Lead Capture

Capturing leads but not sure they are real? Add one-click conversion to your existing website. No coding required⚡.

The fastest way to turn anonymous visitors into verified leads. A floating widget that gives every visitor the chance to opt in with one click on any page of your website. When they do, you get verified first-party data instantly in your Bread & Butter dashboard & CRM.

Why it works:

• 2x the conversions of legacy forms
• Works alongside Content Gates without conflict
• Collapses on scroll so it never disrupts website experience
• Real-time sync to your CRM via Bread & Butter automation

* Based on a survey sample of 1,000 Bread & Butter customers over a period of 8 months. Data was anonymized for statistical purposes only.

Form Booster

Not getting enough from your existing forms? When given the option, 76% of visitors choose social logins 👍.

Your forms capture data but is it real? Form Booster adds one-click social login to your existing forms. Visitors verify with Google, Microsoft, or LinkedIn and you get confirmed identity instead of guesswork. No coding required.

Why it works:

• Works with your current forms and workflows. Nothing changes
• Add via WordPress block editor in seconds
• Clicking any field triggers a one-click conversion prompt
• Auto-fills first name, last name, and email. All verified
• First-party data captured in your Bread & Butter dashboard & CRM
• No CAPTCHA needed; take your forms to the next level with frictionless anti-spam built in

Compatible with: WPForms, Ninja Forms, Formidable Forms, Gravity Forms, HubSpot, Salesforce, ZeroBounce, Contact Form 7, Elementor

Content Gate Classic

Have content worth gating? This SEO-friendly gate converts up to 55% of visitors while keeping your pages indexed with search engines 📈 .

Your simplest path to verified leads. Gate any page so visitors convert before viewing. Full Search Engine Optimization (SEO), Generative Engine Optimization (GEO) & AI indexing means search engines still find your content.

Why it works:

• Offer email-only capture or social logins. Your choice
• AI selects the best login option for each visitor
• Up to 20 social login providers available
• Fully customizable text to match your brand
• GDPR ready with built-in Terms of Service and Privacy Policy

Content Gate Preview

Want the NYT or WSJ model? Show a preview, then gate. Maximum SEO value, maximum conversions 🚀 .

Gate content like the New York Times or Wall Street Journal. Show visitors a preview, then prompt them to convert to see the rest. Based on customer data, you can expect up to 55% more subscribers.

Why it works:

• Content remains fully indexed by search engines & AI tools
• Gate entire directories, post categories, or individual pages
• Set triggers by time delay or scroll distance
• One conversion unlocks all gated content website-wide
• Social logins eliminate burner emails from your database

* Based on a survey sample of 1,000 Bread & Butter customers over a period of 8 months. Data was anonymized for statistical purposes only.

Content Gate Secure

Have premium content worth protecting? Maximum security for your most valuable assets 🔒.

Maximum protection for premium content. Visitors must verify before accessing, then they are redirected to your gated material.

Why it works:

• Ideal for whitepapers, PDFs, market forecasts, and exclusive reports
• Not Ideal for marketing initiatives that require search engine indexing
• Gate entire directories or specific pages linking to files
• Fully customizable messaging so visitors know exactly what they are getting
• Social logins reduce friction while maintaining security
• WordPress exclusive

Note: Content is not visible to search engines. This is by design.

Calendar Booster

Know more about your prospect before your meeting. Require verification before anyone can book 📅 .

Get the full background on a prospect before you ever get on a call. Require verification before anyone touches your calendar so every meeting request comes from a real, qualified prospect. Once they verify, Bread & Butter’s Nurture AI builds a complete profile with company info, role, LinkedIn summary, and more. Find it in the Nurture AI tab on your Bread & Butter dashboard. You walk into every meeting prepared.

Why it works:

• Embed your Calendly on any page of your website
• Requires social login or email verification to unlock booking
• Every booking tied to verified first-party data
• Bread & Butter’s Nurture AI builds a full prospect profile including company, role, and background
• Profile summaries available in your dashboard before your meeting
• Fully customizable gate text to match your brand

Subscription Booster

Want more subscribers without rebuilding your signup flow? This pop-up syncs in real-time to your CRM. No extra work required 💰

Supercharge your newsletter/opt-in/subscriber signups. A pop-up that works natively with website and syncs in real-time to your CRM or emailer. Based on customer data, you can expect up to 80% more verified subscribers.

Why it works:

• Real-time sync to WordPress, MemberPress, WooCommerce, Google Sheets, Mailchimp, Salesforce, Hubspot, Pipedrive or any CRM / mailer via Zapier
• Drive more opt-ins without changing your website
• Social login makes your site look like a high-end platform rather than a basic blog
• Add custom imagery and text to match your brand

* Based on a survey sample of 1,000 Bread & Butter customers over a period of 8 months. Data was anonymized for statistical purposes only.

Contact Intelligence

Know who is reaching out before you respond. Verified inbound messages with full prospect intelligence. 🤝.

Your contact form is a black hole. Messages come in, but you have no idea who is serious and who is spam. Contact Intelligence changes that. Every inbound message requires verification, so you know exactly who you are talking to. Once they convert, Bread & Butter’s Nurture AI builds a full profile with company info, role, background, and their complete journey across your site. Messages land in the Inbound tab of your Nurture AI dashboard. Your team sees everything. Sales reps can claim messages and own the follow-up. The conversation moves with them.

Why it works:

• Every inbound message tied to a verified identity
• Full prospect profile and site journey available before you respond
• Bread & Butter’s Nurture AI researches company, role, and background automatically
• Sales reps claim messages and own the follow-up
• Capture optional fields like phone number or company name
• Let prospects start conversations from any page, not just your Contact page
• Embed directly or dock to a corner
• Works with Instant Lead Capture. If they are already signed in, the form is pre-filled.
• No CAPTCHA needed

Incentive Campaigns

What if you could offer the right incentive to the right visitor at the right moment? LeadScore AI makes it possible 🎁.

Most opt-in incentives are blanket offers. 10% off for everyone. But not every visitor is the same. LeadScore AI watches for anonymous visitors who match the behavior patterns of people who converted and became customers. When it spots a match, it triggers a personalized incentive like an Amazon gift card to that specific visitor. The right nudge at the right moment. You can also use Incentive Campaigns as a traditional promotion tool for contests, sweepstakes, and special offers. But even then, you control the parameters. You decide which journeys trigger the incentive flow based on the outcomes that drive the best chance of conversion. Not a generic popup. A targeted one.

Why it works:

• LeadScore AI triggers incentives based on behavior patterns
• Target high-intent visitors instead of blasting generic offers
• You control which journeys trigger the incentive
• Create pop-ups for contests, sweepstakes, or special promotions
• Add custom imagery and text to match your brand
• Capture full visitor profiles, not just email addresses
• Drive more opt-ins without changing your website
• Triggers your CRM and email workflows to start nurturing immediately

Hyper-personalization

What if your website knew who was visiting and greeted them by name?

Once a visitor converts with any Bread & Butter tool, their verified first name is available to use across your site. Inject it into headlines, CTAs, or any page content so returning visitors see a personalized experience instead of generic copy. No code required. Personalized calls-to-action convert 202% better than generic ones.

Why it works:

• Automatically captures first name from verified profiles
• Inject names into any page, headline, or CTA
• Works with any Bread & Butter conversion tool
• Returning visitors see personalized content immediately
• No developer needed to set up or maintain

Source: Instapage personalization research

Account Widget

Want visitors to stay logged in across sessions? Add persistent recognition to your nav 👤 .

Add a sign-in and sign-out button to your site navigation. Visitors stay recognized across sessions and their preferred login method is always remembered.

Why it works:

• Add to your website or app navigation
• One click to sign in or sign out
• Remembers previous sign-in method
• Fully customizable positioning including corners and pixel spacing

Privacy Manager

Need to stay compliant with GDPR, CCPA, and other privacy laws? Built-in compliance, built-in peace of mind 🛡️.

Sleep easier knowing your business complies with GDPR, CCPA, and other data privacy laws. Give visitors the power to anonymize their data after conversion with a simple, secure process.

Why it works:

• Let visitors know their data can be anonymized if they opt out later
• Add a de-identification link or button anywhere on your website
• Security PIN emailed for confirmation before anonymization
• API available to sync the process across all your data systems

Authentication as a Service

Building an app or members area? Full login experience with AI-driven discovery 🔐.

A complete sign-up and sign-in page that dynamically gives users the right options whether they are new or returning.

Why it works:

• One-click login with Google, Facebook, LinkedIn, and more. Users auto-added to your WordPress database.
• Ideal for intranets. Restrict sign-in to your corporate domain only.
• AI-driven discovery proposes the best sign-in option per user
• Lock users to specific SSO providers like Okta
• Enable Magic Link and email sign-ups
• WordPress exclusive

Social options: Microsoft, Google, Facebook/Meta, LinkedIn, Twitter/X, Salesforce, Basecamp, GitHub, Dropbox, Apple, Slack, Planning Center, Twitch, Intuit QuickBooks

Enterprise options: Microsoft, OneLogin, Google, Okta