Installing Bread & Butter with GTM (Google Tag Manager)

Published: January 20th, 2026

As a first step, you’ll need to add the Bread & Butter initialization script. As part of this, you’ll need your App ID. Don’t have an App yet? See How to Create an App.

Once the script tag is installed Bread & Butter will be able to track and start capturing entries from your current forms. You can then add other Bread & Butter functionality to your website.

Get full instructions here