Introducing Profile Enrichment
Published: February 10th, 2026
Every marketer faces the same impossible choice:
Long forms = complete contact data, terrible conversion rates
Short forms = great conversion rates, incomplete contact data
The data is clear. Reducing form fields from four to three can increase conversions by nearly 50% (Diamond-group). Industry research shows for each additional field you add, your conversion rate may drop anywhere from eight to 50 percent (Mailmunch).
You’ve probably chosen short forms. Email only. Maybe a name field if you’re lucky. Because conversion matters.
But then you’re stuck with:
👋 Generic “Hi there” emails that feel automated
💔 Lead scores based on incomplete data
🏋️ Sales teams manually researching every contact
😑 Personalization that never actually personalizes
What if you could keep the short form and get the complete data anyway?
Bread & Butter heard your frustration
Introducing Bread & Butter’s Profile Enrichment. Our solution to automatically build complete profiles from just an email address.
No configuration. No extra form fields. No manual work.
Just automatic intelligence that searches the wider web (LinkedIn, professional networks, public sources) to build complete profiles. Not just names, but verified data about who they are, what they do, and where they work. Every email address becomes actionable intelligence from the moment they submit.
Available immediately when you implement Bread & Butter on your website, across all account levels.
What this changes
📈 Conversion rates
Keep your forms as simple as they need to be. Email only works. The enrichment happens automatically in the background. Invisible to your visitors, invaluable to your team.
While your competitors are losing three to five percent conversion for every additional form field (Chili Piper), you’re maintaining high conversion rates while collecting complete contact data.
🎉 Personalization
Stop sending “Hi there” emails. Start with real names from first contact.
Every marketer knows the moment of compromise.
You’re building your welcome email sequence. You open the personalization token dropdown. And there it is, or rather isn’t: the first name field is empty for 60% of your list. So you make the choice every marketer makes: you write “Hi there” or “Hello!” or you just skip the greeting entirely and hope nobody notices the generic opening. They notice.
The personalization paradox
Here’s the trap: the very thing that improved your conversion rate (your simple, email-only form) is the same thing that killed your ability to personalize.
You optimized for the conversion. You sacrificed the relationship.
Every email that goes out with “Hi there” instead of “Hi Sarah” tells your lead:
👎 You don’t know them
💤 You didn’t bother to learn about them
💰 This message went to thousands of other people
❌ They’re a number, not a person
It doesn’t matter how good your copy is. It doesn’t matter how valuable your content is. That generic greeting is a friction point that undermines everything that follows.
The signal-to-noise
Your prospects’ inboxes are battlegrounds.
Every day, they’re drowning in noise. Automated sequences. Mass emails. Generic blasts. Messages that could have been sent to anyone, about anything.
Noise looks like this:
❌ “Hi there, we wanted to reach out…”
❌ “Hello! As a professional, you know…”
❌ “Greetings! We have a solution for businesses like yours…”
It all blends together. Every generic greeting is another piece of noise they’ve learned to ignore.
Signal looks like this:
✅ “Hi Jennifer, based on your role as Marketing Director…”
✅ “Michael, other SaaS marketing managers tell us…”
✅ “Sarah, since you downloaded our guide on lead scoring…”
Signal cuts through. Signal says “this is specifically for you.” Signal gets read.
The difference between signal and noise isn’t just personalization. It’s relevant personalization based on real data.
When you have verified identity from day one, every email you send is signal. When you’re guessing or using “Hi there,” you’re adding to the noise.
Your prospects are trained to filter noise
They’ve developed sophisticated mental filters. They scan subject lines in milliseconds. They process greetings instantly. They decide what’s worth their attention before they consciously think about it.
Noise triggers the filter:
📦 Generic greeting = mass email = ignore
❌ Vague value prop = not for me = delete
🗑️ No context = cold outreach = spam
Signal bypasses the filter:
💬 Real name = they know who I am = attention
✅ Specific context = relevant to my role = worth reading
👍 Personalized value = this could help me = engage
You have seconds to prove you’re signal, not noise. That first line matters. That greeting matters. That context matters.
“Hi there” is noise. “Hi Jennifer” is the beginning of signal.
Available Now
Profile Enrichment and email verification work automatically across all Bread & Butter tools, available immediately when you implement Bread & Butter on your website.
No setup required. No configuration. Just intelligent enrichment and validation working from day one across all account levels.
Not using Bread & Butter or want to learn more Schedule a call and we’ll help you get started
