Webflow User Events for User Journey

Published: October 24th, 2021

Before adding user events make sure you have added the initialization script tag.

User Events are used to define your website’s User Journey, as milestones are reached for each user on your website. You can create an user event when a user does an action you are interested in monitoring, such as unlocking pricing, starting a free trial or downloading a coupon, discount code, or a (content gated) white paper or eBook. In this way, you can see where users are in their progression through your website’s journey as a customer.

Then, you can filter by custom events in the Bread & Butter Dashboard to see who and how many users have done these actions.

Note: This feature can be used with any Link, Link Block, or Button in Webflow.