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End User Licence Agreement

1. Services

1.1  Your use of the Bread & Butter products, software, services, and websites (referred to collectively as the “Services”) is subject to the terms of this End User Licence Agreement (“EULA”). This EULA includes and incorporates by reference the terms of any Legal Notices attached to the Services (the “Additional Terms”). If there is any contradiction between the Additional Terms and the terms of this EULA, the Additional Terms will take precedence.

1.2  This EULA forms a legally binding agreement in relation to your use of the Services and contains important information regarding your legal rights, remedies, and obligations. If you are not willing to be bound by each and every term and condition of this EULA, you may not use the Services.

1.3  By using the Services, you agree to be bound by this EULA. You may also be asked from time to time to indicate your acceptance by clicking an “I accept” button, checkbox, or similar element.

1.4  You may not use the Services if: (a) you are not of legal age to form a binding contract, or (b) you are a person barred from receiving the Services under the laws of Canada, the United States, the United Kingdom, the European Union, or the country in which you are resident or from which you use the Services.

2. Service Provider

2.1  The Services are provided to you by the “Service Provider,” which may be the manufacturer, a direct reseller (“Reseller”), a value-added reseller (“VAR”), or a white-label OEM reseller (“OEM”), or any subsidiary or affiliate thereof. This EULA applies regardless of the particular Service Provider.

2.2  You acknowledge that the form and nature of the Services may change from time to time without prior notice, and that provision of the Services may be transferred from one Service Provider to another.

2.3  Any Service Provider, including the manufacturer, may contact you from time to time regarding product or service updates or other information, including by email and in-product notifications.

3. Definitions

The following terms have the meanings set out below:

• “Agreement” or “EULA” means this End User Licence Agreement and any schedules, order forms, or addenda incorporated herein.
• “Content” means all data, information, materials, and communications that you submit to or generate through the Services.
• “Customer Data” means all data collected by the Platform on your behalf, including Visitor Data, lead records, enrichment data, and CRM data from your connected systems.
• “Enrichment Data” means company research, professional profile research, and related data compiled by Bread & Butler’s AI agents on your behalf.
• “Focused Index” means Bread & Butter’s proprietary anonymized, aggregated network-wide benchmark metric derived from participating customer accounts.
• “Nurture AI” means the Platform’s AI feature that generates and, in Autopilot Mode, automatically sends personalized follow-up communications to identified leads.
• “Copilot Mode” means the default Nurture AI setting in which all AI-generated messages are queued for your review and manual approval before sending.
• “Autopilot Mode” means an optional Nurture AI setting in which AI-generated messages are sent automatically without prior human review of individual messages.
• “Personal Data” has the meaning given under applicable privacy legislation, including PIPEDA, Quebec Law 25, the GDPR, and equivalent US state laws.
• “Platform” means the Bread & Butter software-as-a-service application accessible at app.breadbutter.io, including all features, APIs, mobile applications, and integrations.
• “Visitor Data” means website visitor behaviour, session data, page activity, and engagement signals collected through the Platform on your website.
• “AI-Detected Events” means user journey milestones and behavioural touchpoints (such as page visits, scroll depth, form interactions, and session activity) that are automatically identified and categorized by Bread & Butter’s AI and added to your account for tracking and analysis.
• “AI-Detected Compliance Links” means privacy policy URLs, terms and conditions URLs, and other legal or compliance page links that are automatically identified by Bread & Butter’s AI by scanning your website, and pre-populated into your account settings for your review.
• “AI-Detected CTAs” means calls-to-action on your website — such as demo registration forms, newsletter sign-ups, social media follow prompts, and contact forms — that are automatically identified by Bread & Butter’s AI and pre-filled into your account configuration for your review and use.
• “Server-Side Tracking” means the tracking method used by the Bread & Butter WordPress Plugin, which collects visitor data at the web server level before a page loads in the visitor’s browser, making it immune to browser-level privacy restrictions, ad-blockers, and cookie deletion policies.
• “Browser-Side Tracking” means the tracking method used when Bread & Butter is installed via a JavaScript snippet or through Google Tag Manager (GTM), which executes inside the visitor’s browser and is subject to browser privacy restrictions.
• “Local Storage” means the browser-based client-side storage mechanism used by the Platform to persist visitor session identifiers and journey data on the visitor’s device, distinct from HTTP cookies.
• “WordPress Plugin” means the official Bread & Butter WordPress plugin, which enables Server-Side Tracking on your website.

4. Licence to the Services

4.1  The Service Provider grants you a personal, worldwide, non-assignable, non-exclusive, revocable licence to use the Software solely to access and enjoy the benefit of the Services in the manner permitted by this EULA.

4.2  You may not copy, modify, create derivative works of, reverse engineer, decompile, or otherwise attempt to extract the source code of the Software, except as expressly permitted by law or authorized in writing by the Service Provider.

4.3  You may not assign your rights to use the Software, grant a sub-licence, or otherwise transfer any part of your rights without the prior written consent of the Service Provider.

5. Use of the Services

5.1  You agree to provide accurate, complete, and current registration information and to keep that information up to date.

5.2  You agree to use the Services only for purposes permitted by this EULA and any applicable law, regulation, or generally accepted practices in the relevant jurisdictions.

5.3  Unless specifically permitted by a separate written agreement, you agree that you will not:

• access or attempt to access the Services through any automated means, including scripts or web crawlers, except as expressly supported by the Platform;
• engage in any activity that interferes with or disrupts the Services or the servers and networks connected to them;
• reproduce, duplicate, copy, sell, trade, or resell the Services for any commercial purpose;
• send unsolicited commercial messages in violation of Canada’s Anti-Spam Legislation (CASL), the CAN-SPAM Act, the EU ePrivacy Directive, or other applicable law;
• collect, process, or store sensitive personal data without the appropriate legal basis and safeguards;
• target individuals under the age of 18 without appropriate consent; or
• upload or transmit malicious code, viruses, or disruptive content.

5.4  You are solely responsible for any breach of your obligations under this EULA and for the consequences of any such breach.

6. Account Security

6.1  You are responsible for maintaining the confidentiality of your account credentials and are solely responsible for all activity that occurs under your account. If you become aware of any unauthorized use, notify us immediately at support@breadbutter.io.

6.2  Bread & Butter may suspend or terminate accounts that it reasonably believes have been compromised. We are not liable for any loss or damage arising from your failure to maintain credential security.

7. Administrator Responsibilities

7.1  Where you have administrator access, you are responsible for:

• all settings related to data retention periods for Content using the Services;
• security settings applicable to your account and any sub-accounts;
• data leak prevention settings, including the accuracy of any keywords or lexicons used; and
• all such settings on any account over which you exercise administrative access.

8. Your Data — Ownership, Types, and the Focused Index

8.1  Website Visitor and Engagement Data — Yours

All website visitor and engagement data collected through your use of the Platform — including visitor behaviour, page activity, session data, heatmap signals, and engagement signals (collectively, “Visitor Data”) — belongs to you. Bread & Butter does not claim ownership of this data and processes it solely to provide the Services.

8.2  Email Addresses and Lead Records — Yours

Every email address and lead record collected through your forms, integrations, or Platform activity is your data. Bread & Butter does not sell, resell, share, or reuse your lead records or contact lists in any way. These records exist solely within your account environment and are never contributed to any shared database or made accessible to other customers.

8.3  Enrichment Data — Licensed to You

When you use Bread & Butter’s AI-powered enrichment features — including company research, professional profile research, and the AI Pipeline Builder — Bread & Butter’s AI agents conduct original research and compile Enrichment Data. This Enrichment Data is proprietary to Bread & Butter.

Bread & Butter grants you a non-exclusive, non-transferable licence to use Enrichment Data for your internal business purposes, including syncing it to your CRM and using it to inform your sales and marketing outreach.

Bread & Butter reserves the right to:

• maintain and build its own proprietary database of company and professional profile data derived from enrichment research;
• reuse and serve company-level Enrichment Data (such as firmographics, industry data, and company profiles) across its customer base to improve performance and avoid redundant research; and
• aggregate and improve its AI models using anonymized, non-customer-identifiable signals from enrichment activity.

8.4  No Cross-Customer Sharing of Your Data

Your Visitor Data, lead records, and account-specific enrichment results are strictly isolated within your account environment. Bread & Butter does not:

• share your account-specific data with other customers;
• allow other customers to access or query your data; or
• resell or commercialize data that is specific to your account or your website visitors.

8.5  Focused Index — Anonymized Network Benchmarking

The Focused Index is Bread & Butter’s proprietary benchmark showing what percentage of your website visitors demonstrate genuine human engagement, distinct from bots, scrapers, and incidental traffic. To calculate this network-wide benchmark, Bread & Butter contributes anonymized, aggregated engagement signals from participating accounts into a shared pool. The following protections apply:

• All signals contributed to the Focused Index pool are anonymized before aggregation. Raw Visitor Data or Customer Data is never pooled.
• Anonymized signals cannot be reverse-engineered to identify any individual customer or their specific website.
• The benchmarking pool produces network-level statistics only; no customer-specific data is visible to or accessible by any other customer.

8.6  Data Retention and Deletion

Bread & Butter retains your Customer Data for the duration of your active Subscription, plus a 90-day post-termination window during which you may export your data. After that period, Customer Data will be deleted or anonymized. You may request earlier deletion by contacting support@breadbutter.io.

8.7  Security

Bread & Butter implements industry-standard technical and organizational security measures to protect Customer Data, including encryption in transit (TLS 1.2+), encryption at rest, and access controls. No system guarantees absolute security. You are responsible for securing your account credentials and for notifying us of any suspected breach.

9. AI-Powered Features

9.1  General AI Disclaimer

The Platform uses artificial intelligence and machine learning to provide features including LeadScore AI, Nurture AI, and the AI Pipeline Builder. AI-generated outputs are probabilistic, not guaranteed. They reflect patterns in training data and real-time signals and may occasionally be inaccurate, incomplete, or unsuitable. You are responsible for reviewing AI-generated outputs before acting on them or distributing them externally.

9.2  LeadScore AI

LeadScore AI builds a custom scoring model based on your website behavioural data and, once a lead is identified, their professional profile — including role, career trajectory, company, geographic location, and professional connections. Scores are intended to assist in prioritising outreach and do not guarantee conversion or fit. Lead scores are one input among many in your sales process.

9.3  Nurture AI — Copilot Mode (Recommended)

Copilot Mode is the default configuration for Nurture AI and the mode we strongly recommend. In Copilot Mode:

• AI-generated messages are queued in your dashboard for review before sending.
• No message is sent to any lead or contact without your explicit approval.
• You retain full editorial control over all outbound communications.

We encourage all customers to use Copilot Mode to review content for accuracy, tone, and compliance with applicable anti-spam legislation before any message is sent.

9.4  Nurture AI — Autopilot Mode

When you enable Autopilot Mode:

• AI-generated messages will be sent automatically on your behalf without prior human review.
• Artificial intelligence can and does make mistakes. Messages may contain inaccuracies, inappropriate tone, factual errors, or content that does not reflect your brand or intentions.
• You are solely responsible for all messages sent via Autopilot Mode, including their content, accuracy, timing, and compliance with all applicable laws.
• Bread & Butter is not responsible and will not be liable for any damage, loss, reputational harm, regulatory penalty, or other consequence arising from messages sent via Autopilot Mode.

By enabling Autopilot Mode, you acknowledge and accept all associated risks and waive any claims against Bread & Butter arising from such communications.

9.5  Email Delivery — SMTP and Third-Party Mailers

Bread & Butter does not operate its own email delivery infrastructure (SMTP service). To send nurture messages and other outbound communications through the Platform, you must connect one of the following:

• your Google Workspace (Gmail) account;
• your Microsoft 365 (Outlook) account; or
• a supported third-party email delivery provider, such as Mailchimp or Twilio SendGrid.

All emails sent through the Platform are delivered under your own sending domain and email account. Bread & Butter does not send emails on your behalf from its own domain or infrastructure. As a result:

• Your domain reputation, sender score, and deliverability are your sole responsibility.
• You are responsible for ensuring your sending practices comply with all applicable laws, including CASL, the US CAN-SPAM Act, the EU ePrivacy Directive, and the terms of service of your chosen email delivery provider.
• Bread & Butter is not liable for email delivery failures, spam classification, domain blacklisting, or any consequence arising from emails sent through connected accounts or third-party mailers.
• You should ensure your connected account and sending domain are configured with appropriate SPF, DKIM, and DMARC records.

9.5.1  Removal of Bread & Butter References and UTM Links

Bread & Butter reserves the right, at its sole discretion and without prior notice, to remove or modify any references to Bread & Butter — including UTM tracking parameters, links, footers, or attribution tags — contained in the body of outbound emails sent through the Platform. This right may be exercised at any time and for any reason, including but not limited to:

• suspected misuse, abuse, or fraudulent sending activity originating from your account;
• content that Bread & Butter reasonably believes may damage its brand, reputation, or legal standing;
• violation of this EULA, applicable anti-spam law, or the terms of your connected email delivery provider; or
• any other circumstance in which Bread & Butter determines, in its reasonable judgment, that removal is appropriate.

Bread & Butter is not liable for any consequence arising from the removal of such references or links, including any impact on email tracking, analytics, or campaign attribution.

9.6  AI Pipeline Builder — For Informational Purposes Only

The AI Pipeline Builder uses AI agents to identify and research cold prospects matching your Ideal Customer Profile (ICP). Prospect data is sourced from publicly available professional information and is researched fresh at the time of your request. Bread & Butter does not purchase or resell contact lists from third-party data brokers.

You acknowledge and agree that:

• Contact information is provided as-is. Prospect contact details (including email addresses, phone numbers, and professional profiles) are sourced from publicly available data and are provided at your own risk. Bread & Butter does not warrant the accuracy, currency, or completeness of any contact information.
• Verify before acting. All AI-generated leads and contact details should be independently verified before you initiate any outreach, sales activity, or automated communication.
• Anti-spam compliance is your responsibility. Bread & Butter does not endorse, encourage, or condone unsolicited commercial communications. You are solely responsible for ensuring that all outreach conducted using AI-generated prospect data complies with Canada’s Anti-Spam Legislation (CASL), the US CAN-SPAM Act, the EU ePrivacy Directive, the GDPR, and all other applicable laws in the jurisdictions where your recipients are located.
• No liability for outreach outcomes. Bread & Butter is not liable for any consequence arising from outreach conducted using AI-generated leads or contact information, including regulatory penalties, reputational harm, or delivery failures.

9.6.1  Uploaded Contact Lists — Deep Enrichment

Bread & Butter allows you to upload your own list of email addresses or contact records to the Platform. When you do, Bread & Butter’s AI agents perform deep profile enrichment on those contacts — researching professional background, company data, career signals, and other publicly available information — and prepare outbound or nurture outreach recommendations for your review.

The following terms apply to uploaded contact lists:

• You warrant you have the right to upload the list. By uploading a contact list, you represent and warrant that you have lawfully obtained those contact details and have the right to use them for enrichment and outreach purposes under all applicable laws.
• Enrichment results are informational only. AI-generated enrichment data, profile summaries, and outreach recommendations prepared from your uploaded list are provided for informational purposes only and should be treated as AI suggestions, not verified facts.
• Verify before sending. All enriched profiles and AI-prepared outreach messages should be independently reviewed and verified before any communication is sent to contacts on your list.
• Anti-spam compliance remains your responsibility. Uploading a contact list to Bread & Butter does not create any lawful basis for contacting those individuals. You are solely responsible for ensuring you have the appropriate consent, legitimate interest, or other legal basis required by CASL, CAN-SPAM, GDPR, and other applicable laws before initiating any outreach.
• Bread & Butter is not liable for any consequence arising from outreach conducted using enriched uploaded contacts, including regulatory penalties, complaints, or delivery failures.

9.7  AI-Detected Website Intelligence — Events, Compliance Links, and CTAs

9.7.1  Automatic Detection of User Journey Events

Bread & Butter uses AI to automatically scan and analyse your website in order to detect and categorize user journey events — including page visits, scroll depth, form interactions, session behaviour, and other engagement milestones. These AI-Detected Events are added to your account automatically to help you track and understand how visitors move through your website.

AI-detected event mappings are pre-populated for your convenience and may not be exhaustive or perfectly accurate. You are responsible for reviewing, editing, and approving all AI-Detected Events in your account settings before relying on them for reporting, scoring, or automation.

9.7.2  Automatic Detection of Compliance Links

Bread & Butter uses AI to scan your website and automatically identify compliance-related page links — including your privacy policy URL, terms and conditions URL, cookie policy, and similar legal pages — and pre-populate these into your account settings.

This detection is provided for convenience only. Bread & Butter does not verify the legal adequacy, completeness, or compliance of the linked documents themselves. You are responsible for:

• reviewing and confirming that the detected compliance links are accurate and point to the correct pages;
• ensuring your privacy policy and terms and conditions meet all applicable legal requirements in your jurisdiction; and
• keeping your compliance links current and updating them in the Platform if they change.

9.7.3  Automatic Detection of Calls-to-Action (CTAs)

Bread & Butter uses AI to scan your website and automatically identify calls-to-action — such as demo registration forms, newsletter sign-ups, social media follow prompts, contact forms, and other conversion touchpoints — and pre-fill these as AI-Detected CTAs in your account configuration.

AI-Detected CTAs are suggestions only. They are pre-filled for your convenience to save setup time and are not activated or used in any customer-facing way without your explicit review and approval.

Bread & Butter is not liable for any consequence arising from your use of AI-Detected Events, Compliance Links, or CTAs without adequate review, including any misrepresentation to your website visitors, regulatory non-compliance, or inaccurate analytics or attribution data.

9.8  Tracking Methods, Analytics Accuracy, and Local Storage

Bread & Butter offers two distinct methods of website tracking. The method you choose affects the accuracy of your analytics, the persistence of visitor journey data, and how data is stored on the visitor’s device. You should understand these differences before choosing your installation method.

9.8.1  Server-Side Tracking — WordPress Plugin (Recommended)

When you install the Bread & Butter WordPress Plugin, tracking is performed at the web server level — before the page is rendered in the visitor’s browser. This architecture provides the following properties:

• Not affected by browser restrictions. Because data is collected server-side as true first-party data, it is invisible to browser-level privacy tools, including Apple’s Intelligent Tracking Prevention (ITP), Safari’s privacy defaults, Brave browser restrictions, and ad-blocking browser extensions.
• Complete data capture. Every visitor, page view, and interaction is recorded regardless of the device, browser, or privacy extensions the visitor uses. Browser-side scripts can miss 30–50% of high-value traffic; Server-Side Tracking does not have this limitation.
• Long-term journey persistence. Traditional browser cookies are frequently deleted after 24 hours or 7 days by modern browsers. Server-Side Tracking maintains a persistent, long-term visitor journey history, allowing the AI to connect visits that occurred weeks or months apart.
• No third-party cookies. Bread & Butter does not set or rely on third-party cookies. Session and journey data are stored using Local Storage on the visitor’s device, not via HTTP cookies.

9.8.2  Browser-Side Tracking — Script Tag or Google Tag Manager

If you choose to install Bread & Butter via a JavaScript snippet placed directly in your website’s HTML or through Google Tag Manager (GTM), tracking is executed inside the visitor’s browser. You acknowledge and accept the following limitations of this method:

• Subject to browser restrictions. Browser-side scripts are actively blocked or restricted by Apple’s Intelligent Tracking Prevention (ITP), Safari, Brave, Firefox Enhanced Tracking Protection, and common ad-blocking extensions (such as uBlock Origin and Privacy Badger).
• Reduced data accuracy. A significant portion of your website traffic — particularly from iPhone users, privacy-conscious professionals, and anyone using an ad-blocker — may not be captured. This can result in materially incomplete analytics and lead scoring data.
• Cookie limitations. Browser-side tracking is subject to the same cookie expiry policies imposed by browsers, which may limit journey persistence to 24 hours or 7 days depending on the browser.
• Subject to platform policies. GTM-based tracking is subject to Google’s terms and policies, which are outside Bread & Butter’s control and may change independently.

9.8.3  Consent-Based Identity Resolution

Regardless of the tracking method used, Bread & Butter’s identity resolution is consent-based. The anonymous behavioural journey of a visitor is recorded but their identity is not resolved until the visitor actively engages with your website — such as by submitting a contact form, registering for a demo, or otherwise voluntarily providing their email address. At that point, and only at that point, Bread & Butter connects the visitor’s behavioural history to their verified identity and initiates AI-powered profile enrichment.

Bread & Butter does not use IP-to-company mapping, third-party identity graphs, or purchased data to attempt to de-anonymize visitors who have not actively identified themselves. For further detail on tracking and cookie practices, see our Privacy Policy at breadbutter.io/privacy.

9.8.4  IP-Based Location Data — Informational Purposes Only

Where the Platform displays or uses a website visitor’s location, that location is estimated based on the visitor’s IP address using standard geolocation techniques. You acknowledge and agree that:

• IP-based location is approximate. An IP address indicates the general geographic region associated with a network or internet service provider — it does not represent the visitor’s precise physical location. Results may identify a city, region, or country, but cannot be relied upon as accurate or verified.
• Informational purposes only. All location data displayed in the Platform is provided for informational and analytical context only. It is not intended to be, and should not be treated as, a precise or legally reliable record of where any individual visitor is physically located.
• VPNs, proxies, and corporate networks. Visitors using VPNs, corporate proxy servers, or shared network infrastructure may appear to be located in a region that does not reflect their actual physical location.
• No precise location tracking. Bread & Butter does not perform GPS-level, device-level, or any other form of precise geolocation tracking. Attempting to use IP data for precise individual location tracking would be inconsistent with applicable privacy laws, including the GDPR, PIPEDA, and CCPA, and is not a use case this Platform supports or endorses.
• No liability for location inaccuracies. Bread & Butter is not liable for any business decision made on the basis of IP-derived location data, including misidentification of a visitor’s country, region, or city.

9.9  Cookie Consent, Visitor Disclosure, and Your Privacy Obligations

9.9.1  Your Obligation to Disclose Tracking to Your Visitors

By installing Bread & Butter on your website — whether via the WordPress Plugin, a JavaScript snippet, or Google Tag Manager — you are enabling the collection of behavioural and engagement data from your website visitors for marketing and analytics purposes. This is your legal obligation to disclose, not Bread & Butter’s.

You agree to, and represent and warrant that you will:

• Update your Privacy Policy to disclose that your website collects visitor behavioural data (including page views, session activity, scroll depth, form interactions, and device information) using marketing and analytics tools, including Bread & Butter, for the purposes of lead identification, engagement analysis, and marketing optimisation.
• Update your Terms and Conditions (or equivalent visitor-facing legal notices) to the extent required by applicable law in your jurisdiction to inform visitors of the nature and purpose of such tracking.
• Obtain any required consent from visitors prior to enabling tracking, as required under the GDPR, the EU ePrivacy Directive, PIPEDA, Quebec Law 25, the CCPA/CPRA, and any other applicable legislation in the jurisdictions where your visitors are located.

9.9.2  Cookie Consent Tool — Provided at No Charge

To help customers meet minimum cookie consent requirements, Bread & Butter provides a built-in cookie consent and notice tool at no additional charge, available to both Free and paid account holders.

When enabled, the consent tool displays a configurable notice banner to website visitors and records the following information when a visitor accepts or declines:

• Whether consent was given or declined, and the response type;
• The date and time (UTC timestamp) at which the consent event occurred;
• The approximate geographic location of the visitor at the time of consent, derived from their IP address (subject to the limitations described in Section 9.8.4);
• Device and browser information (user agent, device type, operating system) associated with the consent session.

This consent event is recorded as a trackable visitor event within the Bread & Butter Platform, allowing you to view, audit, and report on consent records for your website visitors.

9.9.3  Limitations — Not a Substitute for Legal Advice

The Bread & Butter cookie consent tool is designed to provide a baseline mechanism for visitor notice and consent capture. It may not be sufficient to satisfy the specific requirements of all jurisdictions. You acknowledge and agree that:

• The consent tool provides a default configuration intended to meet common minimum requirements. It does not automatically adapt to every applicable law or regulatory guidance issued after its implementation.
• Jurisdictions including, but not limited to, the European Union (under the GDPR and ePrivacy Directive), Germany, France, and certain US states (including California under the CPRA) may require additional configuration, granular consent categories, pre-consent blocking of scripts, or other technical or procedural steps that the tool does not perform automatically.
• You are solely responsible for ensuring that your use of the consent tool, and any additional measures you implement, meet all applicable legal requirements in the jurisdictions where your visitors are located.
• Bread & Butter strongly recommends that you seek independent legal advice from a qualified privacy attorney before relying on the consent tool as your sole compliance mechanism, particularly if you have a significant number of EU, UK, or California-based visitors.

10. Billing, Fees, and Payment

10.1  Your use of the Services may be subject to specific billing conditions as set out in a separate signed agreement or invoice (a “Billing Agreement”), incorporated into this EULA by reference. Each Billing Agreement will set out: (a) Fees payable; (b) applicable payment terms; (c) applicable taxes; and (d) the term of service and renewal terms.

10.2  Except as otherwise set out in a Billing Agreement, Fees may be adjusted by the Service Provider at any time upon 30 days’ written notice to you.

10.3  You are responsible for all applicable taxes (including GST/HST, provincial sales tax, VAT, or equivalent) imposed on your use of the Services in your jurisdiction.

10.4  The Service Provider may suspend your access to the Services if any payment is overdue by more than 14 days, following written notice to your registered email address.

10.5  Free Account — Features and Limitations

Bread & Butter offers a free tier of the Platform subject to the following terms and limitations:

• Email capture access. On a free account, you will always have access to the email addresses captured through your website, up to the lead capture limit applicable to the free plan at that time. Bread & Butter reserves the right to modify the free plan limit at any time upon reasonable notice.
• Lead capture limit enforcement. Once you reach the free plan’s lead capture limit, Bread & Butter reserves the right to restrict access to additional lead captures or require you to upgrade to a paid plan in order to continue capturing and viewing new leads.
• AI features are not available on the free plan. Deep profile enrichment, LeadScore AI, Nurture AI, the AI Pipeline Builder, AI Lead Enrichment, and all other AI-powered features of the Platform are exclusively available on paid plans. These features are not accessible on a free account and cannot be unlocked without upgrading.

10.6  Downgrade to Free Tier — AI Pause and Data Continuity

If your paid subscription expires, is cancelled, or is downgraded to the free tier for any reason, the following applies immediately:

• AI features are paused. All AI-powered features, including LeadScore AI, profile enrichment, and Nurture AI, are suspended for the duration of any period during which your account is on the free tier.
• AI scoring data is not retroactively recoverable. Lead scores, enrichment profiles, and AI-calculated signals are generated in real time based on ongoing data collection. If your account is downgraded, AI processing stops and cannot be applied retroactively to the period during which your account was inactive or on the free tier. Historical AI scoring data from before the downgrade may be retained but no new scoring will occur until a paid plan is reinstated.
• Missed captures are not recoverable. Any visitor interactions, lead captures, or engagement signals that occur while AI processing is paused cannot be retroactively scored, enriched, or incorporated into your LeadScore AI model once you upgrade again.

10.7  Single Sign-On, Social Logins, and Sandbox Mode

Bread & Butter supports a range of conversion and identity verification methods for capturing leads through your website, including traditional email capture, passwordless sign-in links, social logins (Google, Microsoft, LinkedIn, and others), and enterprise SSO connections. The following terms govern your use of these features.

10.7.1  Sandbox Mode — Free Trial for Social Logins

To allow you to test conversion widgets immediately, Google, Microsoft, and LinkedIn social login options are pre-configured in Sandbox Mode when you first set up Bread & Butter. In Sandbox Mode:

• Bread & Butter’s own identity provider credentials and branding are used on the authentication screen. Your visitors will see Bread & Butter’s branding, not yours, during the login flow.
• Sandbox Mode is intended for testing on staging environments only and is not suitable for use with real visitors in a production environment.
• Daily conversions via Sandbox Mode are limited to a maximum of 25 per day. Once this limit is reached, additional conversion attempts will be throttled and visitors will remain in the sandboxed experience until the following day.
• Sandbox Mode is available for a maximum of 30 days from the date your account is created or from when the feature is first activated, whichever is earlier.

10.7.2  Transition to Production — Your Responsibility

After 30 days, or before going live with real visitors (whichever comes first), you are required to upgrade to a paid plan and connect your own identity provider credentials for Google, Microsoft, and LinkedIn. Once you do:

• Your company’s branding and logo will appear on the authentication screen, maximizing visitor trust and conversion rates.
• The 25-conversion-per-day sandbox limit no longer applies.
• You are solely responsible for configuring and maintaining your identity provider credentials and for compliance with the terms of service of each provider (Google, Microsoft, LinkedIn, etc.).

Bread & Butter is not liable for any reduction in conversions, visitor experience issues, or reputational impact arising from your failure to transition from Sandbox Mode to Production before deploying widgets to live visitors.

10.7.3  Supported Social Login and Identity Providers

Bread & Butter currently supports the following conversion methods and identity providers. This list may be updated from time to time; refer to our Help Centre at support.breadbutter.io for the current list and setup guides.

Sandbox Mode available (Google, Microsoft, LinkedIn only):

• Google (Gmail & Google Workspace)
• Microsoft (Microsoft 365 & Outlook)
• LinkedIn

Direct connection required — no Sandbox Mode:

• Apple
• Basecamp
• Dropbox
• Facebook
• GitHub
• Planning Center
• QuickBooks
• Salesforce
• Slack
• Twitch
• X (formerly Twitter)

Email-based capture methods (no third-party provider required):

• Email (Email Captured) — standard email field with real-time mailbox validation
• Email + Password + PIN (Profile Verified) — full account creation with inbox verification
• Sign-in Link (Profile Verified) — passwordless magic link with inbox verification

All direct-connection providers (those without Sandbox Mode) require you to connect your own company accounts and credentials from the outset. They are your sole responsibility to configure, maintain, and keep compliant with the relevant provider’s terms of service. Bread & Butter is not liable for any interruption, restriction, or policy change imposed by a third-party identity provider that affects your conversion flows.

10.7.4  Conversion Method Accuracy and Data Quality

Bread & Butter offers multiple email capture and identity verification methods, each with a different level of data quality assurance:

• Standard email capture includes real-time mailbox validation to prevent the submission of non-existent email addresses. However, it does not guarantee that the submitting visitor owns or actively monitors the inbox provided.
• Email + Password + PIN and sign-in link (magic link) methods provide a verified profile, confirming that the visitor has active access to the inbox at the time of submission.
• Social logins (Google, Microsoft, LinkedIn, etc.) provide the highest level of identity verification, as they connect to accounts the visitor is already authenticated into, eliminating test or junk data.

You are responsible for selecting the conversion method appropriate to your use case. Bread & Butter does not warrant that any lead or profile captured through any conversion method is accurate, current, or legally usable for your intended purpose. All captured data should be treated in accordance with Sections 8, 9.6, and 13 of this Agreement.

11. Proprietary Rights

11.1  You acknowledge that the Service Provider (or its licensors) owns all right, title, and interest in and to the Services, including all intellectual property rights. All such rights and confidentiality obligations survive any expiration or termination of this EULA.

11.2  Nothing in this EULA gives you the right to use any trade names, trademarks, service marks, logos, domain names, or other distinctive brand features of the Service Provider or Bread & Butter without prior written consent.

11.3  The Service Provider obtains no right, title, or interest in or to any Content you submit through the Services. You are responsible for protecting and enforcing your rights in that Content.

11.4  You will not remove, obscure, or alter any proprietary rights notices (including copyright and trademark notices) affixed to or contained within the Services.

11.5  Marketing References and Customer Logo

By installing or activating the Platform, you grant Bread & Butter a non-exclusive, royalty-free, worldwide licence to use your company name and logo for marketing and promotional purposes, including but not limited to:

• listing your company as a customer on the Bread & Butter website;
• referencing your company in sales materials, case studies, investor presentations, and social media; and
• displaying your logo in customer showcases or partner directories.

Bread & Butter will use your name and logo in a manner consistent with any brand guidelines you provide. If you do not wish your name or logo to be used for these purposes, you may opt out at any time by contacting support@breadbutter.io. Opt-out requests will be honoured within 30 days and will apply to future uses only.

12. Software Updates

12.1  The Software may automatically download and install updates from time to time. These updates are designed to improve, enhance, and further develop the Services. You agree to receive such updates as part of your use of the Services.

12.2  The Services may be temporarily unavailable to allow the Service Provider to perform maintenance, upgrades, or updates. Bread & Butter will endeavour to provide advance notice where possible.

13. Privacy and Data Protection

13.1  Privacy Policy

Bread & Butter’s collection and use of Personal Data is governed by our Privacy Policy, available at breadbutter.io/privacy, which is incorporated into this EULA by reference.

13.2  Canadian Users — PIPEDA and Quebec Law 25

Bread & Butter is incorporated in Canada and complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Law 25). We collect only the Personal Data necessary to provide the Services and respect your rights to access, correct, and request deletion of your Personal Data.

13.3  European Users — GDPR

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland:

• Bread & Butter acts as a data processor with respect to Customer Data and as a data controller with respect to account registration data.
• You have rights under the GDPR including access, rectification, erasure, restriction of processing, data portability, and the right to object. Contact support@breadbutter.io to exercise these rights.
• A Data Processing Agreement (DPA) is available upon request.
• We do not transfer Personal Data outside the EEA without appropriate safeguards (such as Standard Contractual Clauses) in place.

13.4  US Users

If you are located in the United States, we comply with applicable US state privacy laws including the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), and equivalent legislation. Bread & Butter does not sell Personal Data. Privacy requests may be submitted to support@breadbutter.io.

14. Exclusion of Warranties

14.1  NOTHING IN THESE TERMS WILL EXCLUDE OR LIMIT THE SERVICE PROVIDER’S WARRANTY OR LIABILITY FOR LOSSES WHICH MAY NOT BE LAWFULLY EXCLUDED OR LIMITED BY APPLICABLE LAW.

14.2  YOU EXPRESSLY UNDERSTAND AND AGREE THAT YOUR USE OF THE SERVICES IS AT YOUR SOLE RISK AND THAT THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

14.3  THE SERVICE PROVIDER DOES NOT REPRESENT OR WARRANT THAT: (A) USE OF THE SERVICES WILL MEET YOUR REQUIREMENTS; (B) USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, OR ERROR-FREE; (C) INFORMATION OBTAINED THROUGH THE SERVICES WILL BE ACCURATE OR RELIABLE; OR (D) DEFECTS IN THE SOFTWARE WILL BE CORRECTED.

14.4  THE SERVICE PROVIDER EXPRESSLY DISCLAIMS ALL WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. THIS DISCLAIMER APPLIES WITH FULL FORCE TO ALL AI-GENERATED CONTENT, LEAD SCORES, AND PROSPECT RECOMMENDATIONS.

15. Limitation of Liability

15.1  THE SERVICE PROVIDER, ITS SUBSIDIARIES, AFFILIATES, RESELLERS, VARS, OEMS, AND LICENSORS WILL NOT BE LIABLE TO YOU FOR: (A) ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, HOWEVER CAUSED; OR (B) ANY LOSS OF PROFIT, GOODWILL, BUSINESS REPUTATION, DATA, OR COST OF SUBSTITUTE GOODS OR SERVICES.

15.2  IN NO EVENT WILL THE SERVICE PROVIDER’S AGGREGATE LIABILITY EXCEED THE TOTAL FEES PAID BY YOU IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

15.3  THESE LIMITATIONS APPLY WITH FULL FORCE TO ANY CLAIMS ARISING FROM: (A) AI-GENERATED CONTENT SENT VIA AUTOPILOT MODE; (B) OUTCOMES OF LEAD SCORING OR PROSPECT RECOMMENDATIONS; (C) THIRD-PARTY SERVICE OUTAGES OR INTEGRATIONS; OR (D) UNAUTHORIZED ACCESS RESULTING FROM YOUR FAILURE TO MAINTAIN CREDENTIAL SECURITY.

15.4  Nothing in this EULA limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by applicable law.

16. Copyright and Trademark Policies

16.1  It is the Service Provider’s policy to respond to notices of alleged copyright infringement that comply with applicable international intellectual property law, including the DMCA in the United States and equivalent legislation in Canada and the EU, and to terminate the accounts of repeat infringers. Inquiries may be sent to support@breadbutter.io.

17. Other Content and External Links

17.1  The Services may include hyperlinks to other websites or resources. The Service Provider has no control over websites or resources provided by third parties.

17.2  You acknowledge that the Service Provider is not responsible for the availability of any such external sites or resources, does not endorse any advertising, products, or materials on them, and is not liable for any loss or damage arising from your use of or reliance on them.

18. Ending Your Relationship

18.1  This EULA continues in effect until terminated as described below.

18.2  You may terminate this Agreement at any time by: (a) notifying the Service Provider in writing; (b) requesting suspension of your account; or (c) in the case of free accounts, ceasing to use the Services for 90 days. Termination notices should be sent to support@breadbutter.io.

18.3  The Service Provider may terminate your access at any time if:

• you have breached any provision of this EULA;
• the Service Provider is required to do so by law;
• the Service Provider has lost its rights to provide the Services to you; or
• upon 90 days’ written notice for convenience.

18.4  Upon termination, the Service Provider will suspend your account for 90 days, after which Customer Data will be deleted. It is your sole responsibility to export your Content prior to that scheduled deletion. Sections 8.1, 11, 13, 14, 15, and 19 survive termination.

19. Changes to the Terms

19.1  For material changes to this EULA, Bread & Butter will provide at least 30 days’ advance written notice by email to your registered address or by posting notice within the Platform. For non-material changes, the updated EULA will be published and the effective date updated.

19.2  By continuing to use the Services after the effective date of any change, you will be deemed to have accepted the updated terms. If you do not agree, you may cancel your Subscription before the effective date.

20. General Legal Terms

20.1  Language. The English-language version of this EULA governs your relationship with the Services in the event of any contradiction with a translation.

20.2  Entire Agreement. This EULA, together with the Privacy Policy (breadbutter.io/privacy), constitutes the entire legal agreement between you and the Service Provider and supersedes all prior agreements relating to the Services.

20.3  No Waiver. If the Service Provider does not exercise or enforce any right or remedy under this EULA, this does not constitute a waiver of that right.

20.4  Severability. If any provision of this EULA is found invalid or unenforceable, it will be limited or removed to the minimum extent necessary, and the remaining provisions will continue in full force.

20.5  Third-Party Beneficiaries. Each member of the group of companies of which the Service Provider is the parent or a subsidiary, and any licensor related to the Services, will be a third-party beneficiary entitled to directly enforce any provision that confers a benefit on them.

20.6  Governing Law. This EULA is governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein. You and the Service Provider agree to submit any dispute to the exclusive jurisdiction of the courts located within the Province of British Columbia. The Service Provider may seek injunctive or equitable relief in any jurisdiction to prevent irreparable harm. Users in the European Union retain any mandatory dispute resolution rights under applicable EU law.

20.7  Assignment. You may not assign or transfer any rights under this EULA without the Service Provider’s prior written consent. The Service Provider may freely assign this EULA.

20.8  Force Majeure. Neither party will be liable for failure or delay in performance resulting from causes beyond its reasonable control.

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