Pricing
Start free and see who’s on your website and which channels bring them. Pro researches every lead, gives them a Focused Score and writes the first email. Pro Plus lets you ask about your buyers from the AI assistant you already use.
No credit card required. Install in 20 seconds. See the 40+ platforms we install on
See real buyers, and what channels are working.
Best for marketers getting started
Get startedUnderstand why leads convert, and double down on what works.
Best for teams automating growth
Start 30 day trialAsk about your buyers from the AI assistant you already use.
Best for teams who work in an AI assistant
Get startedSeveral websites, your data warehouse, and pricing set up around your team.
Best for larger teams and agencies
Book a callThe usual way
Bigger teams get this from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
Want the full breakdown? Ask your AI assistant.
Read https://support.breadbutter.io/article/261-usual-marketing-stack-cost and check every price in it against each vendor's own pricing page today. Show me the stack as a table: what each tool does, its plan, the monthly price, any one-time fees and your source. Tell me which prices have changed since the article was written, then give me the new monthly total, the first-year total, and how it compares with Bread & Butter at $49 a month per website.
Scores leads with AI on its top plan only, runs the sequences, holds the reports.
Finds the people, by a job title filter you set.
Fills in company details, checks emails, finds similar companies.
Builds the workflows, reads the journey, looks the person up, writes the first email.
About $8,400/mth and $22,000 to get started, built for a company with a marketing ops team and a data analyst.
The research, the scoring, the sourcing and the first email, done for you and delivered into the tools you already run.
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Everyone who converts, through your forms or ours, becomes a stored profile with their full journey attached. More on Profiles
How long we keep recognizing a lead, before and after conversion, so a return visit years later still traces back to its source. More on data retention
The shared usage pool that powers storage overage, CRM syncing and profile enrichment. For most websites the included credits cover everything. They only become a factor at real scale. More on credits
See and export which campaigns and channels drive your best pipeline. More on attribution reporting
Track custom events and see each visitor’s full journey, from a single path to funnel patterns. More on user journeys
Filter by Focused Score, source, location or behaviour, and save any view as its own tab. More on custom views
No rebuilding or reconfiguring. It works with the forms you already have. More on forms
One-click opt-ins, content gates and contact tools that sit on top of your site. More on conversion tools
One-click opt-in with Google, Microsoft, LinkedIn, Apple and more. More on social logins
Checks every email address as it arrives and flags fake or mistyped ones. More on email verification
Every page, source and return visit, recorded from the first visit. More on visitor journeys
Scores every visitor 1 to 10 on buying intent, and gets sharper with every deal you mark won. More on Focused Score
Research on every new lead and their company, refreshed on each return visit. More on profile enrichment
Drafted, prioritised one-to-one outreach, ready to send. More on Nurture AI
The share of your traffic that’s real buyers, benchmarked against the Bread & Butter network. More on the Focused Index
Connect Claude or ChatGPT and run the Bread & Butter reports: Attribution & Leads, Ads Spend, Leads to follow up, Leads we found for you, Exit Destinations and Website Analytics. Put them on a schedule.
Ask about your visitors, leads, pages and campaigns in plain English, from the AI assistant you already use.
Send your leads’ core contact fields to a CSV, Google Sheets or Mailchimp. More on integrations
A post in your channel when a lead converts. Pro adds the Intelligence Brief. More on the Intelligence Brief
Each lead lands in your CRM with the Intelligence Brief on their record. More on CRM automation
Route your leads to thousands of other apps, no code required. More on the Intelligence Stream
Push data straight into your own systems or data warehouse. More on the Intelligence Stream
Turnaround from our in-house support team.
Extend tracking to sites like your help centre or web app.
Use your own logo instead of Bread & Butter’s branding.
Full platform access for your whole team, no per-seat cost.
*For larger websites, more capacity can be added from inside the app.
Have more questions?
Get started
01Minute one · Install
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
02Day one · Scoring
Every visitor recorded, categorised and scored from the first visit. Your existing forms, newsletter and checkout already count.
03Every day after · In your tools
Events flow back into your analytics, Intelligence Briefs flow into your CRM. Nothing new to open, nothing to replace.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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