AI-Powered Lead Intelligence
Start capturing real buyers for free. Upgrade to Pro for AI-powered enrichment, intent scoring, and automated outreach.
| Feature | FreeSee real buyers, & what channels are working. $0 Best for Marketers getting started | AI Enabled ProUnderstand why leads convert, & double down on what works. $49 /month/website Best for Teams automating growth |
|---|---|---|
| Traffic & Attribution | ||
| Traffic & Engaged Leads / ProfilesThe total number of identified user profiles you can capture and store per website domain. | Unlimited traffic 200 Lead Profiles | Unlimited traffic 5,000 Lead Profiles |
| Lead Attribution Data RetentionHow long we securely store your visitors’ historical journey and touchpoint data for long-term tracking. | 30 Days | 10 Years |
| Lead Attribution OverviewSee exactly which campaigns, ads, and social channels are driving your highest-quality pipeline. | — | ✓ |
| User Events ManagementTrack custom events without code, while our AI automatically groups related pages to visualize complete user journeys. | — | ✓ |
| Lead Journey Path InsightsVisualize the exact page-by-page flow a visitor takes before they finally convert. | — | ✓ |
| Attribution ReportingExport ready-to-present data on your most profitable marketing channels. | — | ✓ |
| Lead & Traffic FilteringInstantly slice your traffic data by intent score, geography, UTM source, or specific behavior. | — | ✓ |
| Conversion Tools | ||
| Works with your existing Web FormsNo rebuilding. No reconfiguring. Works silently alongside your existing forms. | ✓ | ✓ |
| Website Conversion BoostersDeploy targeted pop-ups, slide-ins, and floating bars to capture attention before they bounce. | ✓ | ✓ |
| Lead Capture & Content Gate ToolsTrade your premium whitepapers, reports, and webinars for verified professional profiles. | ✓ | ✓ |
| Social LoginsReduce friction and capture 100% verified identities using the platforms your buyers already trust (Google, LinkedIn, Apple + 12 more). | ✓ | ✓ |
| Real-time email validationStop bots, spam, and fakes: Disposable detection, role-based filtering, spamtrap quarantine, syntax normalization, and velocity protection. | — | ✓ |
| Revenue Intelligence | ||
| User Journey Behavioral TrackingPrecise server-side tracking. 10-year persistence. Immune to ad blockers and ITP. | ✓ | ✓ |
| LeadScore AIContinuous learning recalibrates in real-time as your ICP evolves. | — | ✓ |
| Focused TabSurface your highest-intent buyers so your sales team knows exactly who to reach out to next. | — | ✓ |
| Deep Profile EnrichmentAI profile narrative & full professional background. Built from your visitors, not recycled lists. | — | 30 deep profile research/mth |
| Nurture AI MessagesDaily outreach queue. Surgical, 1-to-1, researched, drafted, and prioritized ready to send from your phone. | — | ✓ |
| Custom Call-to-ActionsTrigger dynamic CTAs based on a visitor’s real-time intent score and previous engagement. | — | ✓ |
| Focused Index & RatioMeasure the exact intent of your active visitors and see how your audience quality stacks up against the market. | — | ✓ |
| Intelligence Brief WebhooksDeliver deep enrichment, attribution, and AI-generated context to any tool in your stack via secure, real-time webhooks. | — | ✓ |
| Native CRM IntegrationsAutomatically sync living prospect data and the Intelligence Snapshot directly into Salesforce or HubSpot with zero developer setup. | — | ✓ |
| Support | ||
| Email Response TimeGuaranteed turnaround times from our dedicated, in-house technical and success teams. | 1 day | 1 hour |
| Primary DomainsThe core website domain where your Bread & Butter tracking and conversion tools operate. | 1 | 1 |
| Peripheral Sub DomainsExtend your tracking capabilities to auxiliary sites like your help center, web app, or dedicated landing pages. | — | 3 |
| Branded social loginsReplace Bread & Butter’s branding with your own logo when visitors connect their social accounts. | ✓ | ✓ |
| Unlimited Team MembersGive your entire sales, marketing, and revenue ops teams full platform access at no extra cost per seat. | ✓ | ✓ |
| Get started → | Start 30 day trial → | |
| Pro AI Add-ons | ||
| Scale Pipeline Capacity (+5,000 Profiles)Seamlessly expand your total data storage in stackable blocks of 5,000 to match your inbound traffic and lead volume. Add as many blocks as you need. | — | +$49/mth per block |
| Scale AI Enrichment (+100 Profiles/mo)Increase your monthly AI research allowance in stackable increments of 100 to automatically enrich as many of your captured leads as you want. | — | +$89/mth per block |
See real buyers, & what channels are working.
Understand why leads convert, & double down on what works.
You’re already bringing people to your site. Shouldn’t you get the most out of it?
No credit card required. Up and running in minutes.
