Website TrafficUnlimited
AI-Powered Lead Intelligence
Turn Website Traffic Into Pipeline.
Start capturing real buyers for free. Upgrade to Pro for AI-powered enrichment, intent scoring, and AI-drafted outreach.
Free
See real buyers, & what channels are working.
$0
Best for
Marketers getting started
AI Enabled
Pro
Understand why leads convert, & double down on what works.
$49 /month/website
Best for
Teams automating growth
The usual way
What the same intelligence costs the usual way.
Bigger teams get this from a stack of tools, plus someone to join them up.
Here’s what that stack costs before anyone has researched a single lead.
| What it does | What it costs |
|---|---|
| Marketing automation suite Scores leads on rules you write, runs the sequences, holds the reports | From about $890 a month, plus a $3,000 onboarding fee |
| Contact database Finds the people, by a job-title filter you set | Hundreds a month more, per seat |
| Someone to research every lead Reads the journey, looks the person up, writes the first email | An analyst’s salary, or a rep’s afternoon |
Well past a thousand dollars a month, and it’s built for a company with a marketing ops team and a data analyst.
Bread & Butter, from $49 a month per website. The research, the scoring, the sourcing and the first email, done for you, delivered into the tools you already run. The intelligence enterprise teams pay a department for, available to a team of one.
| Free | Pro | |
|---|---|---|
| USAGE AT A GLANCE | ||
| Website Traffic | Unlimited | Unlimited |
| Engaged Leads / ProfilesEveryone who converts, through your forms or ours, becomes a stored profile with their full journey attached.Learn more about Profiles >> | 200 Profiles Included | 5,000 Profiles Included * |
| Attribution Data RetentionHow long we keep recognizing a lead, before and after conversion, so a return visit years later still traces back to its source.Learn more about Data Retention >> | 30 days | 10 Years |
| Traffic & Attribution | ||
| Attribution ReportingSee and export which campaigns and channels drive your best pipeline.Learn more about Attribution Reporting >> | — | ✓ |
| Journey & Event TrackingTrack custom events and visualize each visitor’s full journey, from a single path to macro funnel patterns.Learn more about User Journey >> | — | ✓ |
| Custom Views & FilteringFilter by Focused Score, source, location or behavior, and save any view as its own tab.Learn more about Custom Views >> | — | ✓ |
| PREMIUM Conversion Tools | ||
| Works with your existing Web FormsNo rebuilding or reconfiguring, works with the forms you already have.Learn more about Forms support >> | ✓ | ✓ |
| Lead Capture & Content Gate ToolsOne-click opt-ins, content gates and contact tools that sit on top of your site.Learn more about Conversion Tools >> | ✓ | ✓ |
| Social LoginsOne-click opt-in with Google, Microsoft, LinkedIn, Apple and more.Learn more about Social Logins | ✓ | ✓ |
| Real-time email verificationChecks every email address as it arrives and flags fake or mistyped ones.Learn more about email validation >> | — | ✓ |
| Revenue Intelligence | ||
| User Journey Behavioral TrackingEvery page, source and return visit, recorded from the first visit.Learn more about User Events | ✓ | ✓ |
| Focused ScoreScores every visitor 1 to 10 on buying intent, and gets sharper with every deal you mark won.Learn more about Focused Score AI >> | — | ✓ |
| Profile EnrichmentResearch on every new lead and their company, refreshed on each return visit.Learn more about Profile Enrichment | — | ✓ |
| Nurture AI MessagesAI-drafted, prioritized 1-to-1 outreach, ready to send.Learn more about Nurture AI >> | — | ✓ |
| Focused Index & RatioThe share of your traffic that’s real buyers, benchmarked against the Bread & Butter network.Learn more about the Focused Index >> | — | ✓ |
| Integrations | ||
| List Export: CSV File, Google Sheets, MailchimpSend your leads’ core contact fields to a CSV, Google Sheets or Mailchimp.Learn more about the types of integrations | List | List |
| SlackA post in your channel when a lead converts. Pro adds the Intelligence Brief.Learn more about the Intelligence Brief >> | List | List + Intelligence Brief |
| CRM: Salesforce, HubSpot, PipedriveEach lead lands in your CRM with the Intelligence Brief on their record.Learn more about CRM automation >> | — | List + Intelligence Brief |
| ZapierRoute your leads to thousands of other apps, no code required. Choose List for core fields, Brief for full profile context, or Stream for complete real-time session history.Learn more about the Intelligence Stream >> | — | List + Intelligence Brief + Intelligence Stream |
| WebhooksPush data straight into your own systems or data warehouse. Choose List, Brief, or Stream depending on how much context you need. Learn more about the Intelligence Stream >> | — | List + Intelligence Brief + Intelligence Stream |
| Support | ||
| Email Response TimeTurnaround from our in-house support team. | 1 day | 1 hour |
| Peripheral Sub DomainsExtend tracking to auxiliary sites like your help center or web app. | — | 3 |
| Branded social loginsUse your own logo instead of Bread & Butter’s branding. | ✓ | ✓ |
| Unlimited Team MembersFull platform access for your whole team, no per-seat cost. | ✓ | ✓ |
Free
See real buyers, & what channels are working.
$0
BEST FOR
Marketers getting started
Marketers getting started
Email Response Time1 day
Peripheral Sub Domains—
Branded social logins✓
Unlimited Team Members✓
AI Enabled
Pro
Understand why leads convert, & double down on what works.
$49 /month/website
BEST FOR
Teams automating growth
Teams automating growth
Website TrafficUnlimited
Email Response Time1 hour
Peripheral Sub Domains3
Branded social logins✓
Unlimited Team Members✓
For larger websites, additional capacity can be added for profile storage and profile research from inside the app.
Turn traffic into revenue.
You’re already bringing people to your site. Shouldn’t you get the most out of it?
No credit card required. Up and running in minutes.
