Case studies · Go RVing · gorving.ca
More than 12 times the leads
They installed Bread & Butter and left their forms alone. By September it was bringing in more than 12 times the leads their forms did.
Go RVing is where people go to learn about RVs: which one fits, where to take it and where to buy it. They added Bread & Butter’s conversion tools to the website they already had, with no code, and kept their forms. The tools brought in thousands of leads, each one verified and researched, from visitors who would never have filled in a form.
More than 12 times the leads their own forms collected in a month, from the same website.
More than 9 in 10 of their leads came from visitors who never filled in a form.
More than 2,600 leads in six months, each with a verified email address and a researched profile.
01How a simple install became 12 times the leads
Installed in an afternoon.
On the website they already had, alongside the team that runs it. No code, nothing rebuilt, and their forms stayed exactly where they were.
The offer went where visitors already were.
Bread & Butter showed where visitors were most engaged, the “which RV fits me” quiz, and the one-click offer went there. On a dealer’s website, that’s the payment calculator or today’s price.
Visitors raised a hand with one click.
No form to fill in. By September, more than 9 in 10 leads came this way, from people who would otherwise have left without a trace.
The forms kept doing their job.
Form leads held at 60 to 80 a month after the tools went live. Bread & Butter added to them; it didn’t replace them.
The leads were as good as the form leads.
Tool leads and form leads read the website just as closely, with the same Focused Score of 7.5 in September.
02What your sales team would get, and what your marketing would learn
Your sales team
- More than 3 in 4 raise a hand on their first visit. From then on, the rep sees every return, with the Brief updated to what they’re looking at now.
- Buyers come back, and the rep hears about it. One lead came back more than 40 times over the summer. Another came back 16 times in three weeks, comparing three kinds of trailer.
- The RV they keep coming back to. The Brief names the types and models a buyer keeps opening, so the rep calls about the right unit.
- They’re on their phones. More than 8 in 10 leads raised a hand from a phone, where one click beats any form.
- A call list every week. Who came back, who’s new and who’s going quiet. Reps can also ask their AI assistant for their own lists and reminders.
Your marketing
- Close readers come back for months. More than 30,000 came back at least once, and more than 1,700 six times or more. Buying an RV takes months, and the website sees every visit.
- What they read, by RV type. Class B motorhomes drew more than 47,000 readers, and more than 600 of them left their details, ahead of travel, teardrop and tent trailers.
- The page that turns readers into leads. Nearly every tool lead came from the one page where visitors were most engaged. Marketing sees where that is and puts the offer there.
- Verified, not guessed. Every lead arrives with a verified email address and a researched profile, so the list is real people, not typos.
- Reports in plain words. Ask your AI assistant which sources bring close readers and which bring clicks, for any period. No analyst, no spreadsheet.
03What Bread & Butter does once it’s installed
Adds conversion tools to your website.
On top of your forms, with no code and nothing to rebuild. Buyers raise a hand with one click.
Verifies and researches every lead.
Each one arrives with a verified email address and a researched profile: who they are and where they are.
Tells your rep what they want.
Each lead arrives in your CRM or your email with an Intelligence Brief: the RV types and models they read, how they found you, and ways to open the conversation.
Tells your rep the moment they come back.
Buying an RV takes months of research. When a lead returns, even months later, your rep hears about it, with the Brief updated to the unit they’re looking at now.
Gives your sales team a call list every week.
Who came back, who’s ready to buy and who’s going quiet, each with why now and what to say.
Tells you what’s working, in plain words.
Which pages and sources bring close readers and which bring clicks. Ask your AI assistant for any of the ten reports, for any period. No analyst, no spreadsheet.
In their words
“We installed it in an afternoon and left our forms alone. By September it was bringing in more than twelve times what the forms did.”
04A simple install, more than 12 times the leads
Leads a month, from the Go RVing website. The tools went live in June; the forms kept bringing in what they always had.
Get going in four steps
Install it.
A few minutes, alongside the site your web team already runs. No code, nothing to rebuild.
Let it run through your 30-day free trial.
Bread & Butter learns what an engaged buyer looks like on your site.
Book a call before your trial ends.
We go through your own data with you: who’s visiting, which units they spend time on, and who to call first.
Send the leads to your sales team.
Every lead arrives researched, in your CRM or your email.
Also see how $1,000 in ads became a $33,000 lease for Homes Almanac.
