Bread & Butter vs ZoomInfo
ZoomInfo sells you the database.
Bread & Butter tells you who’s already looking.
ZoomInfo is a large database of companies and contacts, built for finding and reaching the people who fit your market.
Bread & Butter shows you who’s already on your website, what they read, and which of them are ready. Plenty of teams run both.
Two jobs
One maps the market. The other reads the people who came to you.
ZoomInfo’s strength is coverage: millions of companies and contacts, and tools to see which companies visit your site. Bread & Butter starts from your own visitors and tells you which of them to contact first.
ZoomInfo*Built for market coverage
- Starts withA search across its database
- Where the data comes fromThird-party contacts
- Identifies site visitorsMostly the company
- How it’s pricedQuote, plus a free Lite plan
- Best whenYou need breadth of coverage
Maps the market.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- Where the data comes fromYour own visitors
- IdentifiesThe person, when they raise a hand
- Who’s readyFocused Score, 1 to 10
- How it’s pricedPer website
Tells you who’s already looking.
*ZoomInfo details are from third-party pricing and review pages and are being confirmed with zoominfo.com.
01Already looking
A list tells you who exists. Your site tells you who’s interested.
A database is built for reach: everyone who fits your market, whether they’ve heard of you or not. Most of them haven’t, and most aren’t buying this quarter.
The people on your site are different. When one raises a hand, Bread & Butter ties every earlier visit to them, researches them and sends the Intelligence Brief to your CRM, Slack, email or Google Sheets. Learn more
02Who’s ready
Know who to contact first, not just who to contact.
Intent data looks at which companies are researching your category across the web. Bread & Butter measures what each person did on your own site, across every visit, and scores them from 1 to 10 against your own traffic.
As you mark leads through your funnel stages, the score learns what your buyers look like. The ones ready to buy rise to the top. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and ZoomInfo, answered.
Is Bread & Butter a ZoomInfo alternative?
Not really. ZoomInfo is a database for finding and reaching people across your market. Bread & Butter tells you which people already on your site are ready. Many teams use both.
Doesn’t ZoomInfo already identify website visitors?
ZoomInfo WebSights matches visits to companies from their IP address, and can name some US visitors who are already in its database. Bread & Butter names a visitor when they raise a hand on your site, wherever they are, and scores how ready they look.
Does Bread & Butter have a contact database?
No. It doesn’t build cold lists or send outreach. It works with the people who visit your website.
Can I use Bread & Butter alongside ZoomInfo?
Yes. Use ZoomInfo to build lists and reach out. Bread & Butter shows which of those people came to your site, what they read, and how ready they look.
How does pricing compare?
ZoomInfo’s paid plans are priced by quote, and it offers a free Lite plan. Bread & Butter charges per website: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
How does Bread & Butter know who a visitor is?
When they raise their hand, with a form fill, an email or a signup. Their earlier visits attach to their profile from that moment. Someone who never raises a hand stays anonymous.
Keep the database. Add who’s ready.
Run Bread & Butter alongside your current setup for 30 days. Same forms, no new fields, no credit card. You’ll see who’s on your site, who’s ready, and what brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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