Bread & Butter vs RB2B
RB2B names the person, but only in the US.
Bread & Butter works wherever your buyers are.
RB2B names individual visitors only when it can confirm their IP address is in the United States. Everywhere else, you get a company name at best.
Bread & Butter scores every visitor the same way in every country, from what they do on your site, and names them when they raise a hand. Plenty of US teams run both.
Coverage
One stops at the US border. The other works wherever your site has traffic.
RB2B’s person-level identification only switches on for visitors it can place in the United States. Visitors in Europe, the UK, Australia and everywhere else get a company name at most.
RB2B*Person-level in the US only
- United StatesPerson-level
- Europe and UKCompany only
- Australia and APACCompany only
- Everywhere elseCompany only
- How it’s pricedPer resolution, from $79/mth
- Best whenYour buyers are in the US
Names US visitors.
Bread & ButterEvery visitor, every region
- United StatesEvery visitor scored
- Europe and UKEvery visitor scored
- Australia and APACEvery visitor scored
- Everywhere elseEvery visitor scored
- How it’s pricedPer website
- Best whenYou sell beyond the US
Tells you who’s ready, wherever they are.
*RB2B details are from third-party pricing and review pages and are being confirmed with rb2b.com.
01Better together
One gives you a name. The other tells you who’s ready.
Plenty of US-focused teams keep RB2B for the person-level reveal and add Bread & Butter for the readiness score, and for the international visitors RB2B can’t name.
When someone raises a hand, Bread & Butter ties every earlier visit to them, researches them, scores how ready they are and sends the Intelligence Brief to your CRM, Slack, email or Google Sheets. Learn more
02Every region
A database stops at the border. Behaviour doesn’t.
RB2B matches US visitors against its own identity database, so person-level coverage only reaches as far as that database, and that’s the US.
Bread & Butter doesn’t match visitors to a database to guess who they are. It records what each one does on your site, the pages, the returns and the path, and scores how ready they are. A buyer in Berlin or Brisbane is scored the same way as one in Boston. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and RB2B, answered.
Is RB2B really US-only?
At person level, yes. RB2B’s own documentation says person-level identification only activates when it can confirm a visitor’s IP address is in the United States. Visitors elsewhere may be matched to a company, but never to a person.
Does Bread & Butter work outside the US?
Yes. It scores each visitor from what they do on your site, not by matching them to a regional identity database, so every visitor is scored the same way in every country. Anyone, anywhere, is named when they raise a hand.
What about privacy and consent in Europe?
Bread & Butter works from first-party signals on your own site, and nobody is named until they give their email. As with any visitor data, run it inside your own consent setup for the markets you sell into.
Can I use Bread & Butter alongside RB2B?
Yes. Keep RB2B for US person-level reveals and add Bread & Butter for the readiness score, and for the visitors outside the US that RB2B can’t name.
How does pricing compare?
RB2B has a free plan with 150 company-level resolutions a month, and paid plans from $79 a month metered by resolutions, with a 7-day trial of Pro. Bread & Butter charges per website: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
What happens to visitors who never raise a hand?
They’re still recorded and scored, with their full journey. If they raise a hand later, every earlier visit attaches to their profile.
See who’s ready to buy, in every market you sell to.
Run Bread & Butter alongside your current setup for 30 days. Same forms, no new fields, no credit card. You’ll see who’s on your site, who’s ready, and what brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
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