Bread & Butter vs Lusha
Lusha gives you a number.
Bread & Butter tells you who’s ready to hear from you.
Lusha looks up emails and phone numbers for people you want to reach, one credit at a time.
Bread & Butter shows you who’s already on your website, what they read, and which of them are ready. Plenty of teams run both.
Two jobs
One finds contact details. The other tells you who’s worth contacting.
A phone number tells you how to reach someone. It doesn’t tell you whether they’re interested. Bread & Butter answers that from what they did on your site.
Lusha*Built for contact lookups
- Starts withA name or a profile
- Gives youEmails and phone numbers
- UsesCredits per reveal
- How it’s pricedPer user, plus credits
- Best whenYou need contact details
Tells you how to reach them.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- Gives youWho they are and what they read
- Who’s readyFocused Score, 1 to 10
- How it’s pricedPer website
- Best whenYou need to know who’s ready
Tells you whether to.
*Lusha details are from third-party pricing and review pages and are being confirmed with lusha.com.
01Researched for you
The research is done before you reach out.
With a lookup tool, you find a name, spend a credit, and still have to guess whether they care. Bread & Butter starts with the people who came to you.
When someone raises a hand, it researches them: role, company, what they read, and a Focused Score. The Intelligence Brief arrives in your CRM, Slack, email or Google Sheets, refreshed every time they come back. Learn more
02Who to contact first
Spend your time on the people who are ready.
Every visitor is scored from 1 to 10 against your own traffic, from everything they did across every visit. The ones ready to buy rise to the top, and the rest stay tracked until they’re interesting.
As you mark leads through your funnel stages, the score learns what your buyers look like. No credits to ration, no rules to set up. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Lusha, answered.
Is Bread & Butter a Lusha alternative?
Not really. Lusha looks up contact details for people you want to reach. Bread & Butter tells you which people already on your site are ready. Many teams use both.
Does Bread & Butter give me phone numbers?
No. It doesn’t sell contact details or build cold lists. It works with the people who visit your site and raise a hand.
Can I use Bread & Butter alongside Lusha?
Yes. Use Lusha for the people you want to reach. Bread & Butter shows you which of them came to your site, what they read, and how ready they look.
Do I pay per lead?
No. Bread & Butter charges per website, not per reveal or per seat. Unlimited team members on every plan.
How does pricing compare?
Lusha has a free plan with 40 credits a month and paid plans from about $37 a user a month billed annually, with credits per reveal. Bread & Butter: Free at $0, Pro at $49 a month and Pro Plus at $199 a month, per website.
How does Bread & Butter know who a visitor is?
When they raise their hand, with a form fill, an email or a signup. Their earlier visits attach to their profile from that moment. Someone who never raises a hand stays anonymous.
Keep the lookups. Add who’s ready.
Run Bread & Butter alongside your current setup for 30 days. Same forms, no new fields, no credit card. You’ll see who’s on your site, who’s ready, and what brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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