Bread & Butter vs LeadJourney
LeadJourney fixes what your ad platforms see.
Bread & Butter shows you who your ads brought in.
LeadJourney ties every lead to the ad that created it, and sends conversions back to Meta and Google server-side so their algorithms optimize on better data.
Bread & Butter tells your team which visitors are ready to buy: every visit remembered, a Focused Score on each visitor, and a researched brief the moment someone raises a hand.
Two jobs
One feeds your ad platforms. The other briefs your team.
LeadJourney is built for attribution: which click, campaign and channel produced each lead and deal. Bread & Butter is built for the next step: which of those people to contact first, and what they care about.
LeadJourney*Built for attribution
- Built forTying leads to the ad
- Sends data toMeta and Google, server-side
- Plans forAdvertisers, agencies, affiliates
- How it’s pricedBy monthly marketing spend
- User seats2 to 10, by plan
Fixes the ad signal.
Bread & ButterBuilt for your own site
- Built forTelling you who is ready
- Sends leads toYour CRM, Slack, email, Sheets
- Who’s readyFocused Score, 1 to 10
- Team membersAs many as you like
- How it’s pricedPer website, not per seat
Tells you who’s ready.
*LeadJourney details are from third-party pricing and review pages and are being confirmed with leadjourney.io.
01After the click
The ad brought them in. Now, who is ready?
Knowing which campaign produced a lead helps you spend smarter. Your sales team still needs to know which of those leads to contact first, and what they care about.
When someone raises a hand, Bread & Butter ties every earlier visit to them, researches them and scores how ready they are. The Intelligence Brief goes to your CRM, Slack, email or Google Sheets. Learn more
02Spend that sells
Judge campaigns by the buyers they bring.
A campaign can produce cheap leads that never buy. Bread & Butter shows which campaigns bring Focused visitors and people who raise a hand, not just form fills.
Every campaign is ranked against your own site: scale it, watch it or look into it. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and LeadJourney, answered.
Is Bread & Butter a LeadJourney alternative?
Partly. Both follow a lead’s journey across visits. LeadJourney is built to prove which ads produced each lead and to feed conversions back to your ad platforms. Bread & Butter is built to tell your team who is ready, and to research them.
Can I use both?
Yes. LeadJourney can keep feeding your ad platforms. Bread & Butter scores the visitors those ads bring and sends each lead to your CRM with a brief.
Does Bread & Butter show which campaigns work?
Yes. It ranks each campaign by the Focused visitors and leads it brings to your site, using the UTMs on your links.
Do I need to change my forms?
No. Bread & Butter works with the forms you already have. No new fields, nothing to rebuild.
How does pricing compare?
LeadJourney prices by your monthly marketing spend, with 2 to 10 user seats depending on the plan and a 30-day money-back guarantee. Bread & Butter charges per website, not per seat, so you can add as many team members as you like: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
What does Bread & Butter add?
For every lead: their role and company, the pages they read, the search or campaign that first brought them, a Focused Score and a first line to open with, refreshed every time they come back.
See who your ads brought, and who is ready.
Run Bread & Butter on your site for 30 days. One script, no new fields, no credit card. See who’s ready, and which campaigns brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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