Bread & Butter vs Leadinfo
Leadinfo spots the business.
Bread & Butter spots the buyer.
Leadinfo identifies the companies visiting your site and matches them to decision makers in its database.
Bread & Butter records every visitor’s journey, and when someone raises a hand it names the person, researches them and tells you if they’re ready. Plenty of teams run both.
Two questions
One answers which company. The other answers which person, and whether they’re ready.
A decision maker from a database is a good guess. The person who actually read your pricing page is a better one. Bread & Butter starts with the visitor themselves.
Leadinfo*Built for account lists
- IdentifiesThe company
- ContactsDecision makers from its database
- Lead scoringAutomated
- How it’s pricedFrom €69/mth, by companies
- Best whenYou want a list of companies
Tells you which company.
Bread & ButterBuilt for your own site
- IdentifiesThe person, when they raise a hand
- Their journeyEvery visit, from the first
- Who’s readyFocused Score, 1 to 10
- How it’s pricedPer website
- Best whenYou need someone to contact
Tells you who, and if they’re ready.
*Leadinfo details are from third-party pricing and review pages and are being confirmed with leadinfo.com.
01A person, not a company
The buyer, not the business card.
A company-level tool might show that Northline Solutions came by four times. It can’t tell you it was Tom, what he read on each visit, or that he’s close to buying.
Bread & Butter ties all four visits to Tom the moment he raises a hand, researches him, and sends the Intelligence Brief to your CRM, Slack, email or Google Sheets. Your first message goes to the right person, about the right thing. Learn more
02Scoring that learns
Score the person, not just the company.
When the lead is a company, the score is about the company. Bread & Butter scores each person from 1 to 10 against your own traffic, from everything they did across every visit.
As you mark leads through your funnel stages, it learns what your buyers look like. Nothing to set up. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Leadinfo, answered.
Is Bread & Butter a Leadinfo alternative?
They answer different questions. Leadinfo tells you which companies visited. Bread & Butter tells you which people are ready, once they raise a hand. Some teams use both.
Leadinfo scores leads too. What’s different?
Leadinfo’s leads are the companies it identifies. Bread & Butter scores each person against your own traffic, from everything they did across every visit, and learns from the stages you mark.
Does Bread & Butter identify companies from IP addresses?
No. It doesn’t guess who someone is from their IP address. It names a visitor when they give their email, through a form, a signup or a checkout.
Can I use Bread & Butter alongside Leadinfo?
Yes. Leadinfo gives you the list of companies. Bread & Butter tells you which person is ready and what they read.
How does pricing compare?
Leadinfo starts at 69 euros a month, priced by the number of companies identified, with a free trial. Bread & Butter charges per website: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
Is it privacy friendly?
It’s your website and nothing else. No third-party cookies, no following people around the web, and nobody is named until they raise a hand. The data is yours and it’s never sold.
Keep the company list. Add the buyer.
Run Bread & Butter alongside your current setup for 30 days. Same forms, no new fields, no credit card. You’ll see who’s on your site, who’s ready, and what brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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