Bread & Butter vs Lead Forensics
Lead Forensics names the company.
Bread & Butter names the person who was looking.
Lead Forensics tracks the IP addresses of businesses visiting your site, so you know which companies came by.
Bread & Butter records every visitor’s journey, and when someone raises a hand it names the person, researches them and tells you if they’re ready. Plenty of teams run both.
Two questions
One answers which company. The other answers which person, and whether they’re ready.
Knowing a company visited is useful. But the contact you then reach out to is someone at that company, who may not be the person who was reading. Bread & Butter starts with the visitor themselves.
Lead Forensics*Built for account lists
- IdentifiesThe company, from its IP
- Who you contactSomeone at that company
- UsersUnlimited
- How it’s pricedQuote, based on your traffic
- Best whenYou want a list of companies
Tells you which company.
Bread & ButterBuilt for your own site
- IdentifiesThe person, when they raise a hand
- Who you contactThe visitor themselves
- Their journeyEvery visit, from the first
- Who’s readyFocused Score, 1 to 10
- How it’s pricedPer website
Tells you who, and if they’re ready.
*Lead Forensics details are from third-party pricing and review pages and are being confirmed with leadforensics.com.
01A person, not a company
The person who read your pricing page, not a name from a list.
A company-level tool might show that Northline Solutions came by four times. It can’t tell you it was Tom, what he read on each visit, or that he’s close to buying.
Bread & Butter ties all four visits to Tom the moment he raises a hand, researches him, and sends the Intelligence Brief to your CRM, Slack, email or Google Sheets. Your first message goes to the right person, about the right thing. Learn more
02What brought them
See which campaign brought the people worth having.
Knowing which companies visited doesn’t tell you which ads are paying off. Bread & Butter follows each person from the campaign that first brought them to the moment they raised a hand.
Every channel is then ranked against your own site: scale it, watch it or look into it. Tag your campaigns and you see it per ad. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Lead Forensics, answered.
Is Bread & Butter a Lead Forensics alternative?
They answer different questions. Lead Forensics tells you which companies visited. Bread & Butter tells you which people are ready, once they raise a hand. Some teams use both.
Does Bread & Butter identify companies from IP addresses?
No. It doesn’t guess who someone is from their IP address. It names a visitor when they give their email, through a form, a signup or a checkout.
What happens to visitors who never raise a hand?
They’re still recorded and scored, with their full journey. If they raise a hand later, every earlier visit attaches to their profile.
Can I use Bread & Butter alongside Lead Forensics?
Yes. Lead Forensics gives you the list of companies. Bread & Butter tells you which person is ready and what they read.
How does pricing compare?
Lead Forensics doesn’t publish prices. Its pricing is based on your website traffic and set after a one-week trial, with unlimited users. Bread & Butter publishes its pricing: Free at $0, Pro at $49 a month and Pro Plus at $199 a month, per website.
Is it privacy friendly?
It’s your website and nothing else. No third-party cookies, no following people around the web, and nobody is named until they raise a hand. The data is yours and it’s never sold.
Keep the company list. Add the person.
Run Bread & Butter alongside your current setup for 30 days. Same forms, no new fields, no credit card. You’ll see who’s on your site, who’s ready, and what brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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