Bread & Butter vs Attio
Attio runs your relationships.
Bread & Butter adds what they did on your site.
Attio is where your contacts, companies and deals live, shaped around the way your team works. It’s built to manage the people you already know.
Bread & Butter adds what happened before anyone spoke to them: every visit, what they read, a Focused Score and a researched brief, sent into the Attio record.
Better together
One manages your relationships. The other tells you which ones are ready.
Keep Attio as your CRM. Bread & Butter sits between your website and Attio, and makes every record arrive knowing more.
Attio*Built for relationships and deals
- Starts withYour contacts and email
- EnrichmentAutomatic, on credits
- Data modelShaped by your team
- How it’s pricedPer seat, from $35/mth
- Seat limitsFree 3, Plus 10
- Best whenYou want a CRM you can shape
Runs the relationships.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- Lead scoringFocused Score on Pro
- SetupOne script, no rules
- Research on each leadIntelligence Brief
- Team membersAs many as you like
- How it’s pricedPer website, not per seat
Tells Attio who’s ready.
*Attio details are from third-party pricing and review pages and are being confirmed with attio.com.
01On the Attio record
Your Attio record, already researched.
A CRM is built to track relationships, deals and conversations, and Attio does that well. What it rarely holds is what the person did on your site before anyone spoke to them.
When a lead arrives, the Attio record already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score, sent through Bread & Butter’s Zapier integration. Learn more
02Before the first email
Most buyers decide before they ever become a record.
A CRM starts at the first email or the first form. By then, most buyers have already read your pricing and compared you. Attio’s own app marketplace lists visitor tools like Snitcher for the part before that.
Bread & Butter records and scores every visitor from their first visit. When they raise a hand, every earlier visit attaches to them, and the Focused Score learns what your buyers look like as you mark leads through your funnel stages. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Attio, answered.
Does Bread & Butter replace Attio?
No. Attio stays your CRM. Bread & Butter adds the journey, the research and the Focused Score to the records in it.
Does it work with Attio?
Yes, through Zapier. Bread & Butter’s Zapier integration sends each lead into Attio with their journey, their profile and their Focused Score, using Attio’s own Zapier app.
Attio already enriches records. Why add this?
Attio’s enrichment fills in company and person details on the records you have. Bread & Butter adds what that person did on your site before they got in touch, and how ready that makes them.
Do I need to change my forms?
No. Bread & Butter works with the forms you already have. No new fields, nothing to rebuild.
How does pricing compare?
Attio charges per seat: Free for up to 3 seats, Plus at $35 and Pro at $79 per seat a month billed annually, or $44 and $99 billed monthly, with a 14-day trial of Pro. Bread & Butter charges per website, not per seat, so you can add as many team members as you like: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
What does Bread & Butter add to an Attio record?
Their role and company, the pages they read, the campaign that first brought them, a Focused Score and a first line to open with, refreshed every time they come back.
Keep Attio. Make it know more.
Run Bread & Butter alongside Attio for 30 days. Same forms, no new fields, no credit card. Your records arrive with the journey, the research and the score already on them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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