Bread & Butter vs Ahrefs
Ahrefs brings the traffic.
Bread & Butter tells you who’s in it.
Ahrefs helps you win search: keywords, backlinks, rank tracking and site audits. Its free Web Analytics shows how much traffic you get and where it comes from.
Bread & Butter tells you who in that traffic is ready to buy: every visit remembered, a Focused Score on each visitor, and a researched brief when they raise a hand.
Better together
One grows your traffic. The other tells you who in it is ready.
Keep Ahrefs for search. Its Web Analytics is built not to follow anyone from one day to the next. Bread & Butter is built to remember every visit and tell you when someone is ready.
Ahrefs*Built for search
- Built forKeywords, links, rankings
- Web AnalyticsFree, aggregated
- Individual visitorsNot tracked, by design
- Same visitor tomorrowCounted again
- How it’s pricedPlan + users, from $129/mth
- Best whenYou want more traffic
Grows the traffic.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- Individual visitorsEvery visit remembered
- Same visitor tomorrowSame profile
- Lead scoringFocused Score on Pro
- Team membersAs many as you like
- How it’s pricedPer website, not per seat
Tells you who’s ready.
*Ahrefs details are from third-party pricing and review pages and are being confirmed with ahrefs.com.
01Search to signal
From a search result to a researched lead.
Ahrefs helps the right people find you. What happens after they land is a different job. Ahrefs Web Analytics counts visits and pages, and by design it doesn’t follow anyone from one day to the next.
Bread & Butter remembers every visit. When someone raises a hand, their whole journey attaches to them, including the search that first brought them, with a Focused Score and an Intelligence Brief sent to your CRM, Slack, email or Google Sheets. Learn more
02Content that sells
See which pages bring buyers, not just visits.
Ahrefs tells you which pages rank and how much traffic they pull. It can’t tell you which of those visitors went on to buy, because it never knows who they are.
Bread & Butter scores every visitor against your own traffic, so you can see which sources and pages bring Focused visitors and leads, not just sessions. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Ahrefs, answered.
Does Bread & Butter replace Ahrefs?
No. Ahrefs helps you rank and grow traffic. Bread & Butter tells you who in that traffic is ready to buy. They do different jobs.
Can it run alongside Ahrefs Web Analytics?
Yes. Each is its own script on your site. Ahrefs Web Analytics shows aggregated traffic trends. Bread & Butter adds the full journey for anyone who raises a hand.
Why can’t Ahrefs Web Analytics tell me who visited?
It’s built that way. Ahrefs says it uses no cookies, stores no IP addresses with analytics data and limits each data point to a single device, website and day.
Do I need to change my forms?
No. Bread & Butter works with the forms you already have. No new fields, nothing to rebuild.
How does pricing compare?
Ahrefs Lite is $129 a month, Standard $249 and Advanced $449, each with one user included and extra users at $40 to $80 a month. Ahrefs Web Analytics is free. Bread & Butter charges per website, not per seat, so you can add as many team members as you like: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
What does Bread & Butter add?
For every lead: their role and company, the pages they read, the search or campaign that first brought them, a Focused Score and a first line to open with, refreshed every time they come back.
Keep Ahrefs. Know who it brings.
Run Bread & Butter alongside Ahrefs for 30 days. One script, no new fields, no credit card. See who your search traffic is, and who in it is ready.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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