Revenue teams shouldn’t have to guess who’s on their website or stitch together a dozen tools to close a deal.
Bread & Butter combines lead capture, attribution, AI lead scoring, and personalized email outreach into one platform. No guesswork. No tool bloat. Just a clear picture of who’s on your site and what they want.
We know what marketing tool bloat feels like because we lived it.
Before Bread & Butter, our founding team built and scaled DeliverySlip, a secure messaging platform. As we grew, we bolted on analytics tools, chatbots, heatmaps, and form builders trying to understand what our users were actually doing.
We got chaos instead of clarity. The tools were expensive, the data was siloed, and figuring out which campaigns drove revenue took weeks away from building the product.
While scaling DeliverySlip, our clients asked for a simpler way to access their accounts. We added one-click social logins from Google, Microsoft, and LinkedIn.
The results were immediate. Conversion rates climbed, form abandonment dropped, and we understood something important: verified, authenticated identity is the foundation everything else is built on.
After our acquisition in 2019, we watched privacy laws like GDPR and CCPA reshape the marketing landscape while legacy visitor identification tools scrambled to keep up.
Most of those tools rely on IP-to-company mapping. They try to unmask traffic by matching a visitor’s IP address to a physical office building. In today’s world of remote work and VPN routing, that approach is legally risky and inaccurate. You end up with a list of internet service providers, not real prospects. Traditional tools might guess that someone from a company visited. They can never tell you who it was or whether they actually intend to buy.
We don’t work that way.
We built Bread & Butter to give marketing and sales teams the clarity we always wanted.
We don’t track visitors across the web or rely on background surveillance. We wait until a visitor actively engages with your brand. The moment they provide consent, our enrichment engine triggers, cross-referencing their identity against thousands of professional signals to build a complete profile: name, job title, company, and social signals of the specific person showing intent.
Combined with proprietary heatmaps, server-side tracking, and AI lead scoring, Bread & Butter shows you your best traffic and helps you convert it into pipeline without adding headcount.
Headquartered in Vancouver, BC.
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