Bread & Butter vs Alta
Alta’s agents do the talking.
Bread & Butter tells you who’s worth the conversation.
These two get compared because both work your leads, but they do different jobs. Alta’s AI agents prospect, follow up and qualify leads by talking to them, on voice, chat, email and more.
Bread & Butter tells you who’s ready before anyone talks to them: every visit to your site, a Focused Score and a researched brief the moment someone raises a hand.
Two jobs
One holds the conversation. The other tells you who is worth one.
Alta runs AI agents for outbound and inbound. Bread & Butter reads what visitors do on your own site and tells you which of them are ready, before the first message goes out.
Alta*Built for AI outreach
- Starts withYour playbook and criteria
- How it qualifiesBy talking to the lead
- Sends the outreachYes, through AI agents
- How it’s pricedCustom quote, by users
- Best whenYou want agents doing outreach
Does the talking.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- How it qualifiesFrom what they did on your site
- Who’s readyFocused Score, 1 to 10
- Team membersAs many as you like
- How it’s pricedPer website, not per seat
Tells you who’s ready.
*Alta details are from third-party pricing and review pages and are being confirmed with altahq.com.
01Before the first message
Know who is ready before anyone reaches out.
An agent can start a conversation with every lead. Knowing which ones to start with is a different job. Most buyers have read your pricing and compared you long before they fill in a form.
When someone raises a hand, Bread & Butter ties every earlier visit to them, researches them and scores how ready they are. The Intelligence Brief goes to your CRM, Slack, email or Google Sheets, so whoever contacts them starts with context. Learn more
02Scoring that learns
A score from what they did, not just what they said.
A qualifying conversation tells you what a lead says about themselves. What they did on your site, across every visit, often says more.
The Focused Score rates every visitor against your own traffic, from everything they did across every visit, and learns what your buyers look like as you mark leads through your funnel stages. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Alta, answered.
Is Bread & Butter an Alta alternative?
Not really. Alta’s agents prospect, follow up and hold qualifying conversations. Bread & Butter doesn’t send outreach. It tells you who on your site is ready, and why.
Does Bread & Butter talk to my leads?
No. It records and scores what visitors do on your site, researches the ones who raise a hand and sends you an Intelligence Brief. Your team, or your tools, take it from there.
Can I use both?
Yes. They do different jobs. Bread & Butter sends each lead to your CRM, and Alta says it connects to your CRM and 50+ tools.
Do I need to change my forms?
No. Bread & Butter works with the forms you already have. No new fields, nothing to rebuild.
How does pricing compare?
Alta doesn’t publish prices. Its plans page lists a platform fee based on use cases and users, with a custom quote. Bread & Butter charges per website, not per seat, so you can add as many team members as you like: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
What does Bread & Butter add?
For every lead: their role and company, the pages they read, the search or campaign that first brought them, a Focused Score and a first line to open with, refreshed every time they come back.
See who’s ready before the first message.
Run Bread & Butter on your site for 30 days. One script, no new fields, no credit card. See who’s ready, and why, before anyone reaches out.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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