Bread & Butter vs Google Analytics
Google Analytics counts your visitors.
Bread & Butter scores them.
Google Analytics shows how much traffic you get, where it comes from and what it does, in aggregate. Google’s own policies bar you from sending it anything that identifies a person.
Bread & Butter tells you who in that traffic is ready to buy: every visit remembered, a Focused Score on each visitor, and a researched brief when they raise a hand.
Better together
One counts the traffic. The other tells you who in it is ready.
Keep Google Analytics for reporting. Bread & Butter sits alongside it and does the part GA isn’t allowed to do: put a name to a visitor once they raise a hand.
Google Analytics*Built for traffic reporting
- Built forTraffic and conversions
- Individual visitorsNo names, by policy
- User-level detail kept2 or 14 months
- SetupTags and events
- How it’s pricedFree, 360 is paid
- Best whenYou need traffic reports
Counts the traffic.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- Individual visitorsNamed when they raise a hand
- Lead scoringFocused Score on Pro
- Research on each leadIntelligence Brief
- Team membersAs many as you like
- How it’s pricedPer website, not per seat
Tells you who’s ready.
*Google Analytics details are from third-party pricing and review pages and are being confirmed with google.com.
01Past the numbers
From a session count to a person you can contact.
Google Analytics is built for totals: sessions, sources, pages and conversions. Google’s policies forbid sending it names, email addresses or anything else that identifies a person, so it can’t tell you who a lead is.
Bread & Butter remembers every visit. When someone raises a hand, their whole journey attaches to them, with a Focused Score and an Intelligence Brief sent to your CRM, Slack, email or Google Sheets. Learn more
02Scoring that learns
Know which visitors are worth a look today.
Google Analytics can show that traffic to your pricing page went up. It can’t tell you which of those visitors to contact, because it never knows who they are.
The Focused Score rates every visitor against your own traffic, from everything they did across every visit, and learns what your buyers look like as you mark leads through your funnel stages. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Google Analytics, answered.
Does Bread & Butter replace Google Analytics?
No. Keep Google Analytics for traffic and conversion reporting. Bread & Butter adds who the visitors are once they raise a hand, and how ready they are.
Why can’t Google Analytics tell me who visited?
Google’s policies prohibit sending Google Analytics any information that could identify a person, such as names or email addresses. Breaking that rule can get the account terminated.
Can I run both on the same site?
Yes. Each runs as its own script on your site.
Do I need to change my forms?
No. Bread & Butter works with the forms you already have. No new fields, nothing to rebuild.
How does pricing compare?
Google Analytics is free, with a paid Analytics 360 version for large companies. Bread & Butter charges per website, not per seat, so you can add as many team members as you like: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
What does Bread & Butter add?
For every lead: their role and company, the pages they read, the search or campaign that first brought them, a Focused Score and a first line to open with, refreshed every time they come back.
Keep Google Analytics. Know who is behind the numbers.
Run Bread & Butter alongside Google Analytics for 30 days. One script, no new fields, no credit card. See who your visitors are, and who among them is ready.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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