Bread & Butter vs Snitcher
Snitcher shows you the visit.
Bread & Butter remembers every one, and who made it.
Snitcher identifies the companies behind your visits, and links a visitor’s sessions to them once they give their email.
Bread & Butter does that hand-raise too, then researches the person, scores how ready they are and hands your team a brief. Some teams run both.
Where they differ
Both see the journey. One tells you what to do next.
Snitcher and Bread & Butter both tie a visitor’s earlier visits to them once they share an email. The difference is what happens after that: the research, the score and the brief.
Snitcher*Built for visitor identification
- CompaniesFrom the IP address
- PeopleWhen they give an email
- Their journeyLinked back once identified
- Research on each leadCompany details
- How it’s pricedFrom €49/mth, by companies
Shows you the visit.
Bread & ButterBuilt for your own site
- PeopleWhen they raise a hand
- Their journeyEvery visit, from the first
- Who’s readyFocused Score, 1 to 10
- Research on each leadRole, employer, triggers, first line
- How it’s pricedPer website
Tells you who’s ready, and what to say.
*Snitcher details are from third-party pricing and review pages and are being confirmed with snitcher.com.
01Researched for you
A name and an email is where the work starts.
Once a visitor shares their email, most tools give you the name and the company. Your team still has to research them before writing a word.
Bread & Butter does that research for you: role, employer, what they read, why now, and a first line to open with. It arrives as an Intelligence Brief in your CRM, Slack, email or Google Sheets, refreshed every time they come back. Learn more
02Who to contact first
Seeing every visitor isn’t the same as knowing who to contact first.
Every visitor is scored from 1 to 10 against your own traffic, from everything they did across every visit. The ones ready to buy rise to the top, and the rest stay tracked until they’re interesting.
As you mark leads through your funnel stages, the score learns what your buyers look like. No rules to set up. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and Snitcher, answered.
Is Bread & Butter a Snitcher alternative?
Partly. Both link a visitor’s earlier visits to them once they give an email. Snitcher also names companies from IP addresses, which Bread & Butter doesn’t do. Bread & Butter adds the Focused Score, the research and the Intelligence Brief.
Does Bread & Butter identify companies from IP addresses?
No. It doesn’t guess who someone is from their IP address. It names a visitor when they give their email, through a form, a signup or a checkout.
What does the Focused Score add?
It rates every visitor from 1 to 10 against your own traffic, using everything they did across every visit, and learns from the stages you mark. Your team sees who to contact first.
Can I use Bread & Butter alongside Snitcher?
Yes. Snitcher shows you which companies visit. Bread & Butter tells you which people are ready and gives your team the research to reach out.
How does pricing compare?
Snitcher starts at 49 euros a month, priced by the number of companies identified, with unlimited team members and a 14-day free trial. Bread & Butter charges per website: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
How does Bread & Butter know who a visitor is?
When they raise their hand, with a form fill, an email or a signup. Their earlier visits attach to their profile from that moment. Someone who never raises a hand stays anonymous.
See the visit. Know who’s ready.
Run Bread & Butter alongside your current setup for 30 days. Same forms, no new fields, no credit card. You’ll see who’s on your site, who’s ready, and what brought them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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