Bread & Butter vs HubSpot
HubSpot runs your pipeline.
Bread & Butter shows it who to contact first.
HubSpot is where your contacts, deals and emails live. It’s built to manage the people you already know.
Bread & Butter adds what happened before anyone spoke to them: every visit, what they read, a Focused Score and a researched brief, sent into the HubSpot contact.
Better together
One manages your contacts. The other tells you which ones are ready.
Keep HubSpot as your CRM and marketing tool. Bread & Butter sits between your website and HubSpot, and makes every contact arrive knowing more.
HubSpot*Built for contacts and deals
- Starts withA contact record
- Lead scoringProfessional plan and up
- AI lead scoringEnterprise plan
- How it’s pricedSeats and contacts
- Best whenYou run campaigns and deals
Runs the pipeline.
Bread & ButterBuilt for your own site
- Starts withA visit to your site
- Lead scoringFocused Score on Pro
- SetupOne script, no rules
- Research on each leadIntelligence Brief
- How it’s pricedPer website
Tells HubSpot who’s ready.
*HubSpot details are from third-party pricing and review pages and are being confirmed with hubspot.com.
01On the HubSpot contact
Your HubSpot contact, already researched.
A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them.
When a lead arrives, the HubSpot contact already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back, the record updates. Learn more
02Scoring that learns
Lead scores that check themselves against who bought.
Most lead scores are points someone set by hand on day one, and nothing checks them against who actually bought. In HubSpot, scoring starts on Marketing Hub Professional, and AI scoring on Enterprise.
The Focused Score rates every visitor against your own traffic, from everything they did across every visit. As you mark leads through your funnel stages, it learns what your buyers look like. Nothing to set up. Learn more
What it costs
Priced per website, not per seat.
Bigger teams get this intelligence from a stack of tools, plus someone to join them up. Here’s what that stack costs before anyone has researched a single lead.
The usual stackPer month
- Marketing automation suite$3,600
- Contact databaseAbout $1,250
- Enrichment and lookalike toolsAbout $515
- Someone to join it up$3,000 and up
- To get startedAbout $22,000
About $8,400 a month, before anyone researches a lead.
Bread & ButterPer website
- Free$0
- Pro$49/mth
- Pro Plus$199/mth
- Team membersUnlimited
- To get startedOne script
The research, the scoring and the first email, done for you.
Full breakdown and sources in our knowledge base. See every plan on the pricing page.
Questions
Bread & Butter and HubSpot, answered.
Does Bread & Butter replace HubSpot?
No. HubSpot stays your CRM and marketing tool. Bread & Butter adds the journey, the research and the Focused Score to the contacts in it.
Does it work with HubSpot?
Yes. Bread & Butter sends each lead into HubSpot with their journey, their profile and their Focused Score.
HubSpot already scores leads. Why add this?
HubSpot’s lead scoring starts on Marketing Hub Professional, and AI scoring on Enterprise. The Focused Score comes with Bread & Butter Pro at $49 a month per website, with no rules to set up.
HubSpot has Breeze Intelligence. Do I still need this?
Breeze Intelligence, which used to be Clearbit, fills in company and contact details on your records. Bread & Butter adds what enrichment can’t see: what each person did on your site, across every visit, and how ready they look.
Do I need to change my forms?
No. Bread & Butter works with the forms you already have. No new fields, nothing to rebuild.
How does pricing compare?
HubSpot Marketing Hub Professional starts around $890 a month plus a one-time onboarding fee, and Enterprise around $3,600 a month. Bread & Butter charges per website: Free at $0, Pro at $49 a month and Pro Plus at $199 a month.
Keep HubSpot. Make it know more.
Run Bread & Butter alongside HubSpot for 30 days. Same forms, no new fields, no credit card. Your contacts arrive with the journey, the research and the score already on them.
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you reach out: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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