Lead intelligence for RV sales and rentals
Your renters come back as buyers. Know when they start looking.
Rentals are planned months ahead and RVs are bought over a season. Bread & Butter joins every visit into one journey per person, from the first rental quote to the sales listing a year later, so reservations and sales work from the same history.
Full function for 30 days, including Focused Score and Focused Ratio. No credit card.
- Early booking dealsVisit 1 · Google AdsJan 09
- Mid-size motorhome, walkthroughVisit 2 · DirectJan 22
- Rental quote for July datesRaised their handFeb 03
- Sales listings, same classVisit 4 · Branded searchSep 08
- Try before you buy, financeVisit 5 · DirectSep 10
Illustration. Example renter.
From one sales pro to another
Stop losing buyers during long research cycles.
Know what your customer is looking for ahead of time, and earn their trust with a conversation that starts where their research left off. When a past renter starts shopping, your sales team gets an intelligence report on everything they’ve looked at, before they walk the lot.
Know who’s ready to buy
Focused Score rates every renter and buyer 1 to 10, so you know who to contact first.
Know what they already know
The class they rented, the trip and the listings they open now, on one profile.
Start where they left off
A short read before the first conversation. Nobody starts over.
Earn their trust
Open with the trip they took, then the two units in the same class.
Comparing pre-owned motorhomes in the same class they rented. Opened the try-before-you-buy and finance pages this week.
What they did- Rental quote in February, trip in July
- Top Focused pages: two pre-owned listings, finance, try-before-you-buy
- First click: January early booking campaign
Ask how the July trip went in the motorhome they rented, then walk through the two listings in the same class.
Have readyWhat changes between the rental model and the two units they’re comparing.
Why nowBack on the sales listings twice since September 8, after a quiet summer.
of RV purchases still happen in person.1 The website makes the shortlist. The lot closes it.
of RV owners are first-time owners,1 so many buyers are learning the category as they shop.
years is a common RV loan term, with some lenders going to twenty.2 Buyers live in your payment calculator.
Two businesses, one website
Rentals and sales both run on long, quiet research.
Renters plan for months. Buyers shop for a season. Bread & Butter joins every visit so both teams see it.
Real names from your rate quotes
One click on your rate and booking pages gives you a verified name and email.
Specials judged by bookings
Each special is ranked by the bookings it brings, credited to the campaign that found them first.
One journey, rental to sale
The rental, the trip and the listings they open now all sit on one profile.
An alert when a renter starts shopping
Sales hears about it while they’re still on the listings.
Where the two meet
A rental is often the start of a purchase.
Someone who has spent a week in one of your motorhomes already knows the layout, the drive and your team. Try-before-you-buy and ex-fleet pages are worth a user event, so those shoppers surface on their own.
They book a rental
A rate quote, a booking or a one-click sign-in names them.
They travel
Their profile keeps everything they researched, from the first deal page on.
They browse your sales listings
The return visit joins the same journey, in the same class they rented.
Sales hears first
With the whole history, so the conversation starts from the vehicle they know.
Every touch point adds to the signal, if you’re there to gather it.
First click
The campaign that found them gets the credit.
Rentals are booked months after the first visit, and a sale can follow a year after that. Last-click reporting hands both to whatever brought them back at the end. Bread & Butter records where each person first came from and keeps it with them, from the first deal page to the booking and on to the sale.
- Early booking adFirst click, campaign taggedCredited
- Rental quoteNamed, booking follows
- Search for your company nameSales listings
- Direct visitFinance page
- Sold on the lotMarked on the profile
Captured at the first click
The tag on your ad, email or listing link is recorded the moment they arrive, on whatever page it points to. No special landing page needed.
It stays with them
Across the planning season, the trip and the return to your sales listings, and across devices once they give the same email on each.
It connects to the result
Mark the booking and the sale on their profile, and both are credited to the campaign that introduced them.
First click needs a tracking tag on your ad, email and listing links. Bread & Butter records the source it’s given, it can’t guess an untagged one. Expect it to read differently from your ad platforms, which lean on last click.
Signals worth acting on
What a buyer getting close looks like on an RV website.
Illustrations. Figures are examples.
The same vehicle page across weeks
A renter narrowing down. Named, it’s time to connect. Not named yet, they’re on your Focused tab.
A deal page, then a quote
Tells you which special moved them, not just which one they clicked.
A past renter on your sales listings
They already know the vehicle and trust you.
A payment built or a trade valued
Two of the clearest buying signals on a dealer website.
Walkthrough videos watched to the end
Set up a user event on your video pages to see who.
Clicked through to a marketplace or competitor
Exit Destinations show where they went before they commit.
Day to day
Every team works from the same history.
Know the trip before the question
A quote request arrives with the vehicles they compared and the deals they read.
Spot the renter turning buyer
A past renter back on the sales listings is a conversation waiting to happen.
Know the budget first
A buyer who built a payment on a fifteen-year term has told you what they can afford.
Judge specials and shows by results
Set up a funnel for each special, show or campaign and see how many Focused people it brought and how many booked or bought.
Mostly selling?The RV dealers page covers the sales floor, trade-ups and RV shows.
RV dealersGetting set up
Install it. That’s the setup.
Nothing to configure, no rules to write, no forms to rebuild. Install it and it runs alongside whatever you use today, from the first visit.
One script tag
It goes in the same place as your Google Tag Manager script. Nothing to map, nothing to configure, no fields to wire up.
Learning what a buyer looks like on your site
Every visitor recorded and scored from the first visit. Your quote, booking, trade-in and service forms already count.
Your website and your CRM keep their day jobs
Intelligence Briefs arrive in Salesforce, HubSpot or Pipedrive, or by email, Zapier or a webhook. Nothing new to open, nothing to replace.
Our test for every feature: if you have to set it up, we built it wrong.
Common questions
What operators ask first.
Does this tell me who is browsing my fleet and inventory?
No, and we wouldn’t want it to. Nobody is named until they tell you who they are. For everyone else you see how many Focused visitors came, what they looked at and where they came from.
Most of our sales close on the lot. Does it still help?
Yes, that’s where it helps most. The website is where the shortlist is made. Mark lot sales on the buyer’s profile and the system learns what a buyer does online before they visit.
Will gating quotes or calculators put people off?
A one-click sign-in is much less friction than a form, and you choose what to gate. A good approach is to keep your fleet and inventory open and gate the tools that signal a buyer is getting close: prices for dates, payment, trade-in and guides.
What do you find out about people?
Only what’s useful and appropriate: their name and location, and their employer where the research finds one.
Does this replace our CRM or email tool?
No. It feeds your CRM. Salesforce, HubSpot and Pipedrive connect directly, and other systems receive leads by email, Zapier or a webhook. Nurture AI drafts one-to-one follow-ups that go out from your salesperson’s own inbox, not bulk campaigns.
Our CRM already scores leads.
CRM scoring is usually a set of point rules someone wrote by hand and has to keep up. Focused Score learns from how people behave on your site and recalibrates as you mark lead stages, so it gets sharper as you sell.
We already use a tool that tells us which companies visit.
Those tools infer a company from a network address, which breaks down on phones, home connections and VPNs. Bread & Butter names a person only after they choose to tell you who they are, so every lead is a real person with their journey attached.
Is our data resold or shared?
No. Bread & Butter is a data processor, not a data broker. Your data is yours, with no resale and no sharing across customers.
How long before it’s useful?
Tracking and scoring start on the next visit after it goes live. After about fifteen days your Focused Ratio has enough history to compare against the Focused Index, our benchmark. With long planning and buying cycles, the full picture builds over a season.
- 1 RV Industry Association, Go RVing 2025 RV Owner Demographic Profile. 36% first-time owners, 94% of transactions in person.
- 2 J.D. Power, How Long Can You Finance an RV? Typical terms of 10 to 15 years, up to 20 with some lenders.
Try it for 30 days
Run it alongside your current setup for 30 days.
Keep your website, your booking engine, your forms and your CRM. Add Bread & Butter and see the journey behind every booking and every sale.
Full function for 30 days. No credit card.
