Bread & Butter is a first-party data marketing platform built for revenue teams. It combines AI, attribution and conversion paths, lead scoring, and hyper-personalized nurture email, inside a single platform, without adding extra headcount.
Analytics tools show how people arrive. CRMs show who ends up becoming a lead. But what about the blind spot in between?
Bread & Butter shows you invisible middle, connecting the dots. Showing you what turns a website visitor into a qualified lead.
Install the WordPress plugin and instantly see the data you’re missing.
Built for marketers using WordPress. Get started in minutes.
Full access. Upgrade or downgrade as needed. No credit card required.
Getting people to your site is expensive, and tracking what works is getting harder. Third-party cookies are fading, and most tools give you a limited view. It’s time to stop guessing.
Improve and scale every step of the path to purchase with clear visibility on the click to qualified lead.
Built for marketers using WordPress. Get started in minutes.
Full access. Upgrade or downgrade as needed. No credit card required.
Bread & Butter starts delivering value the moment it’s live on your WordPress site. It builds user profiles, tracks website behaviour, and scores interest with AI, surfacing insights that influence your best-fit leads to convert.
Bread & Butter works in the background to track, score, and guide your leads. It doesn’t need extra tools or setup. Just install the plugin and start seeing what’s really happening on your site.
See which sources, channels, and campaigns drive traffic to your website and which pages, CTAs, and forms lead to qualified leads. Uncover the efforts driving growth, and which ones need to go.
Weekly insights delivered to your inbox.
Say goodbye to manual lead scoring. Every visitor, known or unknown, gets a score–automatically. Bread and Butter is continuously learning signals of intent to prioritize your high-fit leads
Send lead nurture without having to lift a finger. Choose to review drafts or let AI Autopilot send emails using behavioural data, company insights, and message intent. Turn nurture into hyper-personalized communications without adding headcount
Turn your gated content into a first-party data goldmine. Simplify lead capture and newsletter opt-ins with social logins or email capture. Use your existing forms–or ours–and let AI choose the best login method for each visitor. Known, verified leads. No code required
Track, score, and convert your best-fit leads in one place.
“better insight, faster pipeline, and more qualified leads”
“You can’t have a conversation with an IP Address. Bread & Butter changed that.”
“Our lead quality keep getting better. Every new visitor makes the system smarter, because every conversion teaches it what works.”
“I spent less time pulling reports and more time improving what actually matters.”
Time is money, and implementation comes at a cost. We built Bread & Butter to work with the tools you already use. Just install our WordPress plugin all data is funnelled into your WordPress database to be used instantly.
Need a specific integration? Contact our support team
You’re already bringing people to your site! Shouldn’t you get the most out of it?
Seeing changes in your match rates? With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Laws), what are you doing to make sure you aren’t caught out?
FUTURE PROOF YOUR DATA - LEARN MOREAdd authentication & API event tracking to your website/app with a script tag & configuration